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Market Definition: Best Practices for Uncovering Market Problems
February 25, 2020When building a strategy, how do you define the market you want to serve? Is that market desirable? Viable? Feasible? Today’s most innovative companies start with the customer and a deep understanding of their underlying needs to define the market, then use testing and feedback to validate strategies at every stage.
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Reassessing Your Market Assumptions
What if everything you think you know about your market is wrong?That is the risk companies run when they don’t regularly validate their market assumptions. Recently, Logi Analytics took steps to evaluate whether its long-standing assumptions about the market were correct.
Mastering the Complex Sale: How to Get Paid for the Value You Create
The commoditization of high-value and complex solutions is causing more products and services to mis…
The Key to Building Better Products
It’s frustrating when customers don’t respond to your product the way you hope they will, especially when you can’t pinpoint why. So what exactly does it take to move a product from being good to great?
Six Ways Product Management's Role Will Change in 2018
The role of product management is undergoing a dramatic rethink. Success is shifting from measuring velocity and roadmap delivery to measuring how well a product performs, how much value it drives and the loyalty of its users.
The Problem With Finding and Validating Market Problems
Finding and validating market problems is crucial for product teams, but many struggle to consistently engage in this best practice. And while they are often able to collect ample data from customers and potentials, we frequently hear about the struggle to aggregate it into meaningful information.
How to Keep Customers Happy by Optimizing for Value
Acquiring a new customer typically costs five to seven times more than it does to retain a current o…
How to Build Personas & Positioning that Wins Customers
Too often, building customer personas and brand positioning turns into an exercise in futility. How can product teams turn these building blocks into a crucial framework that increases revenue and customer acquisition?
An Agile Approach to Competitive Intelligence
The product team is often responsible for a company’s competitive intelligence efforts. But because it is only one of that team’s roles—and one that isn’t always fully funded—it can feel like a reactive rather than strategic exercise.