Featured Post

High-Impact, High-Value Competitive Intelligence for the New Normal

High-Impact, High-Value Competitive Intelligence for the New Normal

COVID-19 has changed the way we do business. The pandemic has added pressure on product marketers to stay impactful, visible, and even more relevant in our increasingly virtual world. And the need for measurable, metrics-driven high-impact, high-value product marketing and competitive intelligence initiatives are more critical than ever. 
Watch Now
}

Looking for the latest in product and data science? Get our articles, webinars and podcasts.

Recent Webinars

NIHITO Interview Like a Pro

Understanding your market better than anyone else in the business is at the core of your role as a product manager or product marketing manager. And there's no better way to learn from your market than with NIHITO interviews.   
Watch Webinar

Constant Communication in a Rapidly-Changing Market

Take a look at your market. Is it exactly the same as it was a year ago? A month ago? A week ago? Yesterday? 
Watch Webinar

Lessons from 9/11: Shifting Your Marketing Tactics in Times of Crisis

In the aftermath of 9/11, most major conferences and events were cancelled for months. B2B marketers…
Watch Webinar

Building the Next Big Healthcare Product: Using Primary Market Research to Identify Unmet Market Needs

You’ve built products that’ve done well. You’ve built products that never took off. And you’ve worked with your marketing team to create a “new value prop” for the products in between.
Watch Webinar

Market Research for the Product Marketer

Most product marketers understand how important market research is in deveoping strategies and tactics for their target market.
Watch Webinar

Market Definition: Best Practices for Uncovering Market Problems

When building a strategy, how do you define the market you want to serve? Is that market desirable? …
Watch Webinar

One-Part Sales Enablement, One-Part People Enablement

Sales enablement is a balancing act that starts with know what drives the right behaviors in people. Understanding how sales works will help you better connect with your sales reps and earn instant credibility.
Watch Webinar

Turning Fans into Customers and Customers into Fans

Why do some brands—even in fairly mundane categories like car insurance and enterprise software—attract not just loyal customers, but passionate fans?These brands have learned to provide the human connection people are now longing for.
Watch Webinar

Writing Requirements as an International Team

You’ve probably heard the saying, “Teamwork makes the dream work.” And it&rsqu…
Watch Webinar
Next