An Agile Approach to Competitive Intelligence

By Alan Armstrong September 27, 2017

The product team is often responsible for a company’s competitive intelligence efforts. But because it is only one of that team’s roles—and one that isn’t always fully funded—it can feel like a reactive rather than strategic exercise. 

You will learn how to transform your competitive intelligence efforts from stagnant to outstanding. 

Alan Armstrong, founder and CEO of Eigenworks also goes over:
• How he and his team have translated agile techniques for use in the competitive-intelligence area.
• A simple format to help prioritize competitive intelligence efforts that will deliver quick, continuous and effective insights.

 


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Alan Armstrong

About the Presenters

Alan Armstrong was founder and CEO of Eigenworks. See a LinkedIn tribute to Alan.

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