Aligning Your Product and Sales Teams for Success

By Greg Alexander January 28, 2016

Today, competition is fierce, and winning products can become obsolete overnight. Product teams must constantly listen to the market and innovate products faster than the competition. Your products will not sell themselves though.

You need sales to convert possible buyers into revenue. But how well do you know your sales team and what they need to actually sell your product? 

To be successful, your product strategy and sales strategy must be aligned.  Join Greg Alexander, CEO of Sales Benchmark Index a leading B2B sales and marketing consultancy, as we discuss:

  • How the product strategy sets your sales team up for success
  • How to enable your sales team to move sales opportunities forward
  • How to be agile in your sales adoption to incorporate learnings from successes and failures along the way
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Greg Alexander

About the Presenters

Greg Alexander leads Sales Benchmark Index’s (SBI) focus on the CEO’s role in accelerating revenue growth by getting the product team, marketing department and sales organization into strategic alignment. He is the host of The SBI Podcast and SBI TV.  Greg is also the editor-in-chief of The SBI Magazine, the leading B2B publication focused on sales and marketing effectiveness. He is the author of two critically acclaimed books: Topgrading for Sales and Making the Number. Greg graduated from University of Massachusetts Amherst with a B.A. in English and received his MBA from Georgia Tech.

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