Mapping the
Sales Trail

Are you going down a
dead-end trail with the wrong
customers? Are your best
prospects wandering away
or taking too long to say yes?
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Increase the ROI
of Your Betas

Learn best practices for this
underused stage of
product development.
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Getting Beyond the
Tribal Approach

Podcast: How Ariba went
from tribal to world class.
With John Milburn of
Pragmatic Institute.
Listen to podcast >

 Modern Competitive

Modern CI strategies, tactics
and job descriptions need to
evolve toward buyer and
customer needs, desires and
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How Veda Became
Market Driven

Podcast: A look at how one
company implemented the
Pragmatic Marketing
Listen to podcast >


A Pragmatic Approach
to Pricing

Learn best practices for the
most powerful and often
least understood marketing
lever you have.
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