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Market Research for the Product Marketer

Market Research for the Product Marketer

Most product marketers understand how important market research is in deveoping strategies and tactics for their target market.
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Recent Webinars

Building the Next Big Healthcare Product: Using Primary Market Research to Identify Unmet Market Needs

You’ve built products that’ve done well. You’ve built products that never took off. And you’ve worked with your marketing team to create a “new value prop” for the products in between.
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Market Definition: Best Practices for Uncovering Market Problems

When building a strategy, how do you define the market you want to serve? Is that market desirable? …
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One-Part Sales Enablement, One-Part People Enablement

Sales enablement is a balancing act that starts with know what drives the right behaviors in people. Understanding how sales works will help you better connect with your sales reps and earn instant credibility.
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Turning Fans into Customers and Customers into Fans

Why do some brands—even in fairly mundane categories like car insurance and enterprise software—attract not just loyal customers, but passionate fans?These brands have learned to provide the human connection people are now longing for.
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Writing Requirements as an International Team

You’ve probably heard the saying, “Teamwork makes the dream work.” And it&rsqu…
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Everything You Need to Know About Product Roadmaps, A Product Roadmap Primer

Planning and prioritization are the biggest challenges product managers face today. Product roadmaps…
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Employability and Training in the Era of AI

AI, data science and machine learning are taking over—but just how much are they really taking over? While technology is replacing a lot of formerly human-only jobs, there are new opportunities and positions available (both technical and non-technical) for those willing to learn.
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When Product Profitability is the Wrong Metric for Success

Companies grow as products grow, and metrics are affected by that. Pendo Founder Eric Boduch and Pragmatic Institute Vice President of Product Steve Johnson discuss the right metrics for determining success … and here’s a hint: It’s not always product profitability.
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How to Launch and Grow Your Subscription Business

Thinking about implementing a subscription-based product in your business? While this type of offering has become popular, understanding how to build the business is critical.
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