Why Your Product Doesn’t Sell – Building a Product Team that Works with Sales

 

Product leaders have to manage relationships all across the business: with executives, development, marketing, service delivery and sales. Arguably the most important relationship is with sales, because if the product and sales relationship is broken, all the work done in building and marketing the product can potentially go to waste.

 

On Tuesday, October 13 , at 1:30 p.m. ET  we were joined by Pragmatic Institute instructor Paul Young and Product Dev Days. In this dynamic discussion they covered some great tips and tricks for building a product team that truly partners with sales, including insights on how to learn where your sales team’s energy actually goes, and the most effective ways to partner with sales to sell at the optimal price point.

 

Watch the video here.

 

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