Modern marketers have a myriad of choices-both print and digital-when it comes to sales collateral and tools. But are your current tools properly aligned with your buyer’s journey and the way customers want to do business today? Besides your basic set of sales tools-brochures, product data sheets, sales presentation decks-how do you know which additional tools to prioritize?
You’ll learn about the changing paradigm in B2B customer relationships and why these shifting sales dynamics require marketers to rethink how, what and when they communicate to their customers.
Rod Griffith, president of MarketReach, Inc., discusses:
- An effective process that maps sales collateral and tools with the buyer’s journey so that you can focus on the best way to accelerate your sales cycles
- How to develop the right content for the right audience
- Common mistakes to avoid when you develop sales tools to reach C-suite executives
Rod also identifies some sales tools that have the most impact and sections of the buyer’s journey where they will be most effective.