The Power of Story: How to Create Radically Clear Product Marketing

How do you capture the attention of your target audience when they are exposed to more than 10,000 brand messages every day? 

If you want your product to succeed in the market, your message must be worth tuning in to. Enter the power of story. A good story will grab—and hold—your audience’s attention. 

While watching, you will learn how to captivate your audience so your product will be a runaway success.

Kevin Krusiewicz, owner of Tell and Train, and a certified Certified StoryBrand Guide and Copywriter, discusses:

  • Why the brain tunes information in or out, and why it’s drawn to stories
  • A key positioning error many companies make, and how to avoid it
  • The critical ingredients all stories have in common, and how to use them to craft compelling message maps and statements
  • How to use compassion, credibility and certainty to earn the trust of your target audience


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