Product Launch as a Key Business Process – Webinar

Launching a product is a critical business process. In today’s dynamic economy companies must launch products effectively, every time. It takes an understanding of launch practices, the right skills and the commitment to process to be successful. In this webinar, you’ll learn the 3 phases of the launch process, the sequence of tasks involved in each phase, the cross-functional resources needed, and how to use marketing and launch plans to keep the whole process on track.

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