How to Build Personas & Positioning that Wins Customers

Too often, building customer personas and brand positioning turns into an exercise in futility. How can product teams turn these building blocks into a crucial framework that increases revenue and customer acquisition? Logi Analytics faced this challenge last year, which led the team to conduct vital persona research that sets the brand apart in the crowded business intelligence software market. Join Josh Martin,

Director of Product Marketing at Logi, as he discusses:

  • The step-by-step process Logi used to pinpoint its buyer persona, as well as key influencers
  • Best practices for turning research into tangible takeaways for sales, marketing and product
  • How to translate persona work into stronger positioning, unique selling propositions and a market differentiator

   Download the Slides    Get Notified of Webinars

Share on twitter
Share on facebook
Share on linkedin

Related Content

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.

Never miss a thing.

From new podcasts and webinars to events and great content, make sure you’re always in-the-know by subscribing to Pragmatic Institute.

Choose your preferences below and receive only the things you care about most. We’ll keep your information confidential and never share it with third parties.

Stay up-to-date on all the latest news and products. 

Subscribe today.