Got a Great Product? Get Over it!: Effective product marketing is not about the product. – Webinar

Four trends are converging to change the way technology companies market their products, driving the need for new skills and processes; products and markets are maturing, buying criteria and personas are changing, the buying process is changing, salespeople are dealing with change too. Learn how product management and marketing roles are evolving to drive more profitable, successful products and services.

Watch: “Got a Great Product? Get Over it!: Effective product marketing is not about the product”.

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