Why is pricing software-as-a-service (SaaS) different than pricing traditional products, and why is customer lifetime value so essential for product success?
In this webinar, we explored the unique challenges—and opportunities—of pricing a variety of software products. Not only did we learn how to price based on customer value—and how to delight your customers—we also learned about:
- Alternative pricing models for products
- Pricing for competitive differentiation
- Tips for successfully pricing new products
- Case study examples
Hear Jim Semick, co-founder of ProductPlan, a cloud-based roadmap software for product and marketing teams, give you the tools and techniques necessary to effectively price software products.