Creating White Papers That Lead Prospects to Your Business – Webinar

For marketers seeking to generate quality leads, nothing beats a well-written white paper. This webinar will examine the latest research on white paper marketing, discuss key elements of white papers that attract leads and reveal new marketing trends related to white papers. Learn how to create valuable content that will bring continuous opportunity to your business.

Watch “Creating White Papers That Lead Prospects to Your Business” Webinar

Quicktime Download the Webinar
Windows Media Player Download the Webinar
iTunes Download from iTunes

Webinar Slides Download the Slides
Get Notified Get Notified of Webinars

About the Presenter

Michael Stelzner

Michael is best known as the author of the bestselling book Writing White Papers: How to Capture Readers and Keep Them Engaged.

Having worked with organizations ranging from multi-billion dollar international corporations such as Microsoft, FedEx, HP and Motorola to emerging startups, Michael has a broad understanding of successful marketing strategies.

Michael founded Stelzner Consulting to help corporations simplify the way high-tech products were positioned and pitched. Michael has an active role in the company, serving as a writer and director.

Widely published, Michael is the editor of the WhitePaperSource Newsletter and founder of the Internet’s only portal dedicated to the writing and marketing of white papers, WhitePaperSource. Michael’s popular blog is called Writing White Papers.

Share on twitter
Share on facebook
Share on linkedin

Related Content

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.

Never miss a thing.

From new podcasts and webinars to events and great content, make sure you’re always in-the-know by subscribing to Pragmatic Institute.

Choose your preferences below and receive only the things you care about most. We’ll keep your information confidential and never share it with third parties.

Stay up-to-date on all the latest news and products. 

Subscribe today.