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Context is King: Data Focused Customer Engagement

The concept is not new, but the more you know about your customers, the better you can meet their needs. From Microsoft’s Office Assistant suggesting the best template to help you write a letter to Amazon making recommendations based on past browsing and purchasing, better insight into customers’ needs leads to more (and mutually) beneficial engagement.

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Pack a Punch with Powerful Buyer Personas

Buyer personas are frequently constructed as snapshots that offer one-time, one-dimensional views of your buyer. But what if you could capture the dynamic nature of the buyer journey to create richer, more meaningful personas?

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Reassessing Your Market Assumptions

What if everything you think you know about your market is wrong?
That is the risk companies run when they don’t regularly validate their market assumptions. Recently, Logi Analytics took steps to evaluate whether its long-standing assumptions about the market were correct.

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The Key to Building Better Products

It’s frustrating when customers don’t respond to your product the way you hope they will, especially when you can’t pinpoint why. So what exactly does it take to move a product from being good to great?

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Mastering the Complex Sale: How to Get Paid for the Value You Create

The commoditization of high-value and complex solutions is causing more products and services to miss market forecasts. It not only frustrates executives, who aren’t getting the profitable results they expect, but everyone across the organization feels the pressure. When you join our February 20 webinar at 1 p.m. EST, you will learn how to turn this frustrating situation into a substantial competitive advantage.

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Fill out the form today and our sales team will help you schedule your private Pragmatic training today.

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