“The key is connecting things back to the people that you’re talking to, knowing what they care about, and making sure that whatever you are asking of them or sharing with them directly connects to the things that they care about so that they can understand in the way that you understand.”
In this episode of Design Chats, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Diana Deibel, Chief Design Officer at Grand Studio about how to approach big ambiguous problems.
Diana leads teams tasked with designing human-centered products and services. She specializes in challenging problems like service design on a global scale and conversation design for behavior change. She is also the co-author of Conversations with Things: UX Design for Chat and Voice
They discuss:
- Strategies to better collaborate with stakeholders during the design process
- The importance of Identifying all the groups impacted by design research to capture broad buy-in to prevent roadblocks from internal politics
- Factors that contribute to the timeline for solving big ambiguous problems
- How internal design teams can advocate for their work to other stakeholders in the company
- Strategies for internal design teams to incorporate big design projects when most of their time is spent
- Why discovery work makes all the difference
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