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Podcast

Using Storytelling to Elevate Your Content Marketing with Rachel Hernandez

In this replay of Product Chats, Rachel Hernandez, Director of Brand Strategy at NextNet Media, joins host Rebecca Kalogeris to discuss how storytelling can transform content marketing. With several years of experience in digital content...
Podcast

Redefining CX with Cairo Keenan Marsh

In this episode of Product Chats, Cairo Keenan Marsh, founder and executive partner of Relativ*, joins host Rebecca Kalogeris to share insights into building relationship-driven customer experiences. Cairo explains why understanding customer problems, balancing data...
Podcast

Overcoming the Unique Challenges of B2B Branding with Jim Pietruszynski

In this episode of Product Chats, Jim Pietruszynski, CEO of SoulSight, joins host Rebecca Kalogeris to share insights on creating emotive brands that connect with audiences and move them to action. Jim emphasizes that activating...
Article

What Does a Product Marketing Manager Do?

Learn what a product marketing manager does, including their essential responsibilities and skills, and how they support business goals through product marketing.
Podcast

When the Price is Right – Value-Based Pricing Strategies with Mark Stiving

In this episode of Product Chats, pricing expert Mark Stiving joins host Rebecca Kalogeris to dive into the core elements of value-based pricing and how companies can leverage segmentation to align pricing with customer needs....
Ebook

Product Management for Beginners: Mastering the 11 Core Skills

Skilled product management professionals are in demand, but what skills do you need to launch a successful product management career? Understanding what a career in product management looks like today is your first step. Next,...

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