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Article

The Eight Rules of Successful Win/Loss Analysis

Extracted from “The Reality of Perception: Aligning Your Buyer and Seller Process”
Successful Win/Loss Analysis
Article

Types of Data Needed for a Successful Win/Loss Analysis

It’s also essential to incorporate both quantitative data and qualitative data into your analysis. Let’s dive into the best practices for conducting a successful win/loss analysis.
PRIME Your Competencies
Article

What are Distinctive Competencies

PRIME can help identify strengths and weaknesses. Use it to focus organizational strategies as well as providing a focus for your career.
three white paper airplanes and one red paper airplane to showcase distinctive competencies
Article

Win/Loss: A Tool Used to Identify Your Company's Distinctive Competencies

Knowing which of your distinctive competencies are being recognized by the marketplace allows you to adjust your marketing and sales strategies.
Man holding elbow with tennis racket in hand
Article

[Distinctive Competency] What Companies Can Learn from the Tennis Elbow Queen

Focusing on an extremely specific segment of an industry can be a highly successful distinctive competency. Here are the lessons that companies can learn from the Tennis Elbow Queen.
SEO with a magnifying glass
Article

How to Write SEO-Friendly Content

SEO-friendly content is a time-intensive strategy. But these tactics ensure a healthy website where every page considers readers and robots.

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