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Podcast
Using Storytelling to Elevate Your Content Marketing with Rachel Hernandez
In this replay of Product Chats, Rachel Hernandez, Director of Brand Strategy at NextNet Media, joins host Rebecca Kalogeris to discuss how storytelling can transform content marketing. With several years of experience in digital content...
Podcast
Redefining CX with Cairo Keenan Marsh
In this episode of Product Chats, Cairo Keenan Marsh, founder and executive partner of Relativ*, joins host Rebecca Kalogeris to share insights into building relationship-driven customer experiences. Cairo explains why understanding customer problems, balancing data...
Podcast
Overcoming the Unique Challenges of B2B Branding with Jim Pietruszynski
In this episode of Product Chats, Jim Pietruszynski, CEO of SoulSight, joins host Rebecca Kalogeris to share insights on creating emotive brands that connect with audiences and move them to action. Jim emphasizes that activating...
Article
What Does a Product Marketing Manager Do?
Learn what a product marketing manager does, including their essential responsibilities and skills, and how they support business goals through product marketing.
Category: Product Marketing
Podcast
When the Price is Right – Value-Based Pricing Strategies with Mark Stiving
In this episode of Product Chats, pricing expert Mark Stiving joins host Rebecca Kalogeris to dive into the core elements of value-based pricing and how companies can leverage segmentation to align pricing with customer needs....
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