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Top 5 Skills of the Awesome Product Marketer

Good product marketing people are hard to find. Great ones are rarer still. So what traits separate the good from the great? In this podcast, Andy Reid, product marketing specialist and thought leader, shares the five key skills shared by awesome product…

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How You Say It Is Important As What You Say

Despite our titles, many of us don’t actually manage any people. But we need to influence a lot. And how well we speak directly affects how well we can influence people. In this podcast, Mark Stiving, proud toastmaster and Pragmatic Marketing instructor,…

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Sales & Marketing: Till Death Do Us Part

The alignment between sales and marketing is one of the most critical components of successful revenue growth. But far too often, the relationship more closely resembles Athens and Sparta than a happy marriage. In this podcast, Bertrand Hazard, vice pres…

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You Just Finished Training, Now What?

Our Pragmatic Marketing training courses are chock full of tips, tools and best practices you can start to implement immediately. It’s actionable and it’s inspiring, but it can also be a little overwhelming deciding where to start. But not anymore. In th…

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Why Knowing How Much to Charge Isn’t Enough

Knowing what your market is willing to pay is only part of the equation; you also have to know how they want to pay (annual fee, subscription, based on usage, etc.) so you can determine how best to package your product. Join Mark Stiving, Pragmatic Marke…

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