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Method Implementation for Cross-Functional Teams

How do you create a cohesive approach to product methodology when working with cross-functional teams? What is the value in developing a consistent language, vocabulary and framework to a cross-functional organization?

Neal Watkins of BAE Systems gives us his advice based on his five year experience with his product team at BAE and describes his newly defined processes, the importance of a universal language within a company, and how he’s learned that the correct input drives the correct output in regard to creating products that customers love. 

As the chief product officer of BAE systems, Neal joins Rebecca Kalogeris, VP of sales and marketing at Pragmatic Institute, to tell us his biggest takeaways and bits of advice for others on the Product Management journey. From leveraging a team’s core capabilities to depending on their functional outputs for success, Neal describes how he tailored his organization’s methodology and application to fit each of the roles that within the larger organization. 

Read the transcript for this episode here!

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Prioritizing Your Product Launch

What is the best way to decide which story to tell during a product launch? What is the best way to prioritize your product launches and get everyone involved?

Marcus Andrews, Principal Product Marketing Manager at HubSpot, joins Rebecca Kalogeris, VP of Marketing at Pragmatic Institute, to tell us how HubSpot maps out the road between launches and releases to package the perfect marketing story. From client research to turning to the market for validation, HubSpot uses a strategic approach to understand their market and their audience. Marcus explains HubSpot’s team efforts in connecting to customers to create the best chance at a full buy-in during a product launch.

Make sure you check out this podcast with Marcus Andrews on Prioritizing Your Product Launch, and sign up for one of our many Product Marketing courses to learn more about data science and how it can help your business. Subscribe today so you never miss out on any of our great resources.

Rather read this great episode?  Click here to get the transcript now.

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How Technology Is Changing Customer Interaction

 

From adoption to onboarding to retention, how can technology help you increase and improve customer and user interactions? Travis Kaufman, VP of product growth at Gainsight, joins Rebecca Kalogeris, VP of marketing at Pragmatic Institute, to discuss how technology can enhance the relationship between your company and your customers, as well as your users and your product itself. Travis talks about products and organizations that are looking to fill the “value gap” through new technology and data analysis to better understand and connect with customers, buyers and users. 


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Understanding the Market with Data

How do you market your product for the digital world? How can you really understand your market and your performance when there is so much information available?

Josh Martin, VP of marketing at Perfect Sense, joins Rebecca Kalogeris, VP of marketing at Pragmatic Institute, talks about how his organization found a way to use data to understand the marketplace for their CMS product. Moving away from vanity metrics that can lead you astray -- site visitation, lead gen -- and towards deeper data to get new and greater insights that provide better marketing for better audiences. 

Make sure you check out this webinar with Josh Martin on building personas and positioning, and sign up for The Business of Data Science to learn more about data science and how it can help your business. And subscribe today so you never miss out on any of our great resources. 

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Improv(ing) Collaboration: Soft Skills that Matter

This podcast was taken from our August, 2019 webinar “Improv(ing) Collaboration” with Elizabeth Hodos. 

Does your team know how to excel with change, innovate within time and resource constraints, and manage relationships and communications across the different departments in your organization successfully? Should they? 

Communications expert Elizabeth Hodos from HIL Training joins Eddie Gordon, courseware designer at Pragmatic Institute, and PragmaticLive to talk about how essential it is for product managers, product marketers, business leaders and their teams to build the soft skills that will separate the average businesses from the high-performing ones. Learn all about fostering a non-judgmental working environment that promotes trust and support, active listening for understanding and building curiosity, applying constraints and using blocking responses. 

Make sure you check out the webinar this podcast comes from, as well as our other podcast with Elizabeth Hodos. And subscribe today so you never miss out on any of our great resources.

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Building Awareness and Engagement with Online Community Events

How valuable are digital asynchronous events?

Pragmatic Institute’s online community lead Georgina Cannie joins Rebecca Kalogeris, vice president of marketing at Pragmatic Institute, to talk about how to use online community events to foster elevated engagement and brand awareness.

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