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Lessons Learned - A Product Marketer's Perspective

What do successful product marketers wish they’d learned at the start of their careers?

Rebecca Kalogeris, VP of marketing at Pragmatic Marketing, is joined by Justin Topliff, founder of Product Marketing Summit, to talk about the lessons he’s learned as one of the leading product marketers in the industry. Finding different ways to support sales, having empathy for their partners, not assuming customers know their problems are just a few of the lessons that Justin and Rebecca discuss in this fascinating podcast.  

Want to become a better product marketer? Check out our product marketing curriculum designed to help you make the most of your skills. Make sure you subscribe to our podcast series and never miss another great moment.

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Why Product Marketers Need Data

Data is changing the way we do business. But how is it changing the way we do product marketing.

Rebecca Kalogeris, VP of marketing at Pragmatic Marketing, is joined by former Pragmatic instructor and product marketing expert Kirsten Butzow to discuss the importance of being both market- and data-driven to tell the right story to your audience and market. Kirsten details examples of businesses have utilized data to improve their business, or struggled without using data. Get the insider’s look at product marketing and data and listen now!

Do you want to learn more about the importance of data for your business? Make sure you register for one of our upcoming The Business of Data Science courses and get all the details you need to know. Make sure you subscribe to our podcast series and never miss another great moment.

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Pragmatic Institute’s Data Science Curriculum

You’ve probably heard that news that we’ve launched a new, practical data science curriculum to train data enthusiasts to possess the in-demand skills they need to take on the future. But what does that really mean?

Eddie Gordon, courseware designer at Pragmatic Institute, is joined by Don Fox, leading data science instructor for our new curriculum to discuss the prevalence of data and the importance of utilizing that data to improve business. Eddie and Don look at the courses we offer as well as the great tools and programs students will learn. Listen in to get all the behind-the-scenes details about this great data curriculum!

 

Are you a data practitioner looking to improve and advance your skills? Check out our data science curriculum and find the right course for you. Are you a business professional who wants to understand the possibilities of data? Register now for our course, The Business of Data Science. And make sure you listen to our other great podcasts, and join us for the best product training in the world.



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Improving Your Business with Content

Content is an essential part of business. But are you doing the most with it?

Steve Johnson, vice president of products at Pragmatic Institute, and Anita Woods, director of online education at Pragmatic, discuss the differences and importance of marketing content and product content that sales teams can use to improve business. Learn about how you need to tie your content back to your personas and their market problems with this great new podcast!

 

Looking for more resources on content? Check out our May Box of the Month: Content for all the great resources you could ever need. And make sure you listen to our other great podcasts, and join us for the best product training in the world.

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The Pragmatic Mail Bag Part 3

Guess who’s back!

Dave Daniels, VP of customer success at Pragmatic Institute, and Steve Johnson, VP of product at Pragmatic Institute, are back and answering more of your questions about product management and product marketing. It’s time for another great episode of Pragmatic Mail Bag! Steve and Dave are answering questions about the importance of project marketing managers, user testing, product end-of-life,

 

Do you have a question you’d like one of our experts to answer on an upcoming podcast? Fill out the form here with your question and we might use it in a future episode! And make sure you listen to our other great podcasts, and join us for the best product training in the world.

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No “I” in Launch

What’s the difference between a launch and a release? And who is in charge of what?

Pragmatic Institute’s Dave Daniels and Steve Johnson examine the importance of defining launches and releases, and making sure the right people are in charge of the right parts. Launching a product or a release is a team sport, where every part of the company—from dev to marketing to sales and beyond—work together to ensure the highest quality launch that has the best results. Learn how there should never be an “I” in launch in this great podcast.

Want to learn more about the importance of launching a product the right way at the right time? Check out our Market and Launch courses. And make sure you subscribe to our podcast to catch the next great episode of Pragmatic Live!

Think you have a great topic for a future podcast? Let us know in the comments below!

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