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Usage Data’s Benefit to the Product Manager

“If we have the data, let’s look at the data - if all we have is opinions, we will go with mine.” 

 

This podcast took place at Product Collective’s INDUSTRY conference in Cleveland, Ohio. Pragmatic Institute rockstar Steve Johnson and Keith Fenech, vice president of software analytics at Revulytics, join Pragmatic Live to talk about why product managers should be aware of product usage, how they can use that data to get a better understanding of who they are selling to and why data is important to every stage in the product life cycle. 

Product managers take on an important role that includes getting to know customers and how they are interacting with a product. When the meeting is over, however, there needs to be a systematic way of collecting information and validating decisions. Keith explains the benefits of usage data across the product lifecycle and provides tips and tricks on how to present information to leadership, from basic metrics to user profiles. 

“What people do and what they say they do and what they actually do are three different things” and “without data everyone gets to be right.” Join us as we unpack these commonalities and how Revulytics solves for everyone’s opinions with data. 

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Become a Better Listener

How do you become a good listener and not only hear what your customers are saying, but what they are trying to say? 

 

Alex McDonnell joins us from Invision, previously the Managing Director at Eigenworks, to share his insights on a developed framework for listening and how to use conversations to get the most information out of your customers. 

Alex’s stories and experiences are shared in this episode of the Pragmatic Live podcast to help product managers and marketers “really understand what customers are trying to tell us”. Describing one of their tried and true methods that Eigenworks called Playback and giving some advice on his keys to success, Alex attributes this advice he is able to share to Eigenworks founder and CEO Alan Armstrong, who passed away this Summer. 

This podcast is tribute to Alan, who is greatly missed among the industry. Although Eigenworks has closed its doors, many of the team members from Eigneworks have come together to form a new company, IcebergIQ, building on the foundational expertise and experience of Eigenworks. We invite you to check out our website at icebergiq.com.

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Implementing AI in the Enterprise

Are you curious why AI is crucial to the success of your business? What are the practical applications to use AI for success? We discover how to utilize it in the workplace in this #Podcast with Sanjay Srivastava from Genpact. He joins us for this episode of the Pragmatic Live to discuss Implementing AI in the Enterprise and how to approach the challenges for adopting AI, the current state of AI and how to solve for explainability. 

We chat with Sanjay to discover what it is that companies do as they realize the need for AI. Sanjay explains that although it takes time to contextualize and get AI projects off the ground, the industry is continually seeking ways of shortening time to get these projects moving and accelerate their success. 

Listen in as Sanjay Srivastava tells us why AI is successful in solving problems in the Enterprise - from adding benefits to saving time, and how you can track insights and sources to make it work for your company. 

Make sure you check out this podcast with Sanjay Srivastava on Implementing AI in the Enterprise and sign up for one of our many Product Marketing courses to learn more about data science and how it can help your business. Subscribe today so you never miss out on any of our great resources.

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Marketing to the 99% with Google’s Product Marketing Manager

“I think that storytelling is the key to marketing” - Martin Aguinis

How do you form a marketing strategy that curates for the 99%? Martin Aguinis, Product Marketing Manager at Google, joins us to discuss his strategy for reaching those that aren’t in the room with your product and how to focus on the human aspect of any product story to gain the most impact - not just results.

From utilizing your customers to announce a new feature, to knowing your product thoroughly enough to connect its users to it, Martin discusses how he makes that connection and how he has broken many traditional marketing frameworks to successfully launch products. He shares with us one of his secrets to success: how taking a step back and thinking about/repurposing information can provide massive insight.

Make sure you check out this podcast with Martin Aguinis on Marketing to the 99%, and sign up for one of our many Product Marketing courses to learn more about data science and how it can help your business. Subscribe today so you never miss out on any of our great resources.

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Industry Growth

Mike Belsito, Co-Founder of Product Collective, joins Rebecca Kalogeris, Pragmatic Institute’s VP of Marketing and Sales, to discuss the roots of the world-famous INDUSTRY conference and how he propelled it to become one of the largest product management summits in the world.

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A Three-Question Process for Product Team Success

How do managers take what their teams have learned and turn it into something tangible? How do those team members take that knowledge and apply it to their roles?

Lori Haakmeester of Cox Automotive joins Rebecca Kalogeris, Pragmatic Institute’s VP of Marketing and Sales to discuss her approach to creating a system of using her team’s learned skills so that it doesn’t feel like another task, and how she created a three-question process to discover the essentials of product success within their organization.

Listen in as we discuss Lori’s three questions that include:

  • What is my market opportunity? 
  • Where is my product headed, and why?
  • What does success look like, and am I achieving it?

Read the transcript for this episode here!

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