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Throwback Friday (Become A Better Listener)

How do you become a good listener and not only hear what your customers are saying, but what they are trying to say?  

Alex McDonnell joins us from Invision, previously the Managing Director at Eigenworks, to share his insights on a developed framework for listening and how to use conversations to get the most information out of your customers. 

Alex’s stories and experiences are shared in this episode of the Pragmatic Live podcast to help product managers and marketers “really understand what customers are trying to tell us”. Describing one of their tried and true methods that Eigenworks called Playback and giving some advice on his keys to success, Alex attributes this advice he is able to share to Eigenworks founder and CEO Alan Armstrong, who passed away this Summer. 

This podcast is tribute to Alan, who is greatly missed among the industry. Although Eigenworks has closed its doors, many of the team members from Eigneworks have come together to form a new company, IcebergIQ, building on the foundational expertise and experience of Eigenworks. We invite you to check out our website at icebergiq.com.

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Portfolio Messaging with Dell Boomi

How do you effectively implement a portfolio based messaging strategy?  On this episode of Pragmatic Live, Div Manickamdirector of portfolio messaging at Dell Boomi, joins Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss Dell Boomi's journey into implementation of their portfolio messaging and the challenges encountered along the way.

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OpenView and Effective Product Lead Growth

How do you use your product to more effectively reach the end user?  Do free trials really work?  On this episode of Pragmatic Live, Kyle Poyar, VP of market strategy for OpenView, joins Rebecca Kalogeris, VP of marketing for Pragmatic Institute to answer these questions as well as sharing his 4 steps to effectively implement a product lead growth strategy.

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International Teams With DAZN

DAZN is one of the largest, fastest-growing global sports streaming services on the market and behind that success is many hardworking teams all over the globe. In this episode of Pragmatic Live, Johnathan Lucky, scrum master and all around product guru, joins Rebecca Kalogeris, VP of marketing for Pragmatic Institute, to discuss how he brings global teams together and strategies to deal with the challenges that arise when doing so.

 
 

 

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Facebook's Guide to Product Marketing

Ever wondered how Facebook approaches product marketing? We did too, that's why on this episode of Pragmatic Live, Aneri Shah, product marketing manager for Facebook, joins Rebecca Kalogeris, VP of marketing for Pragmatic Institute. Aneri discusses her approach to product marketing and the methods she uses to drive success for the most dominant force in social media.

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The Product Marketers Modus Operandi

Do you have product marketers in your organization? Do you know what they do from day to day? Josh Gosliner, senior director of market strategy at Juvo, joins Rebecca Kalogeris, VP of marketing for Pragmatic Institute, in this episode of the Pragmatic Live podcast to dive into just this - what product marketing is, what a product marketer does, and why it’s important to your organization. 

 

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