the pragmatic

The New Era Of Product Marketing and The Way Forward

There are less than half the number of product marketing professionals in the world than there are product managers, but the role of product marketing continues to evolve. It’s becoming more strategic and settling into a bigger seat at the table. Today’s product marketers are sizing markets, identifying the problems to solve, evaluating competitive landscapes and shaping distinctive competencies.

This issue of The Pragmatic takes a closer look at product marketing and growing influence and impact at almost every stage of the product lifecycle. And we’ve got some other great features to help all product professionals in their career path, so take a look and enjoy the read.


Interested in contributing an article? Check out our editorial calendar.

Previous Magazines

Volume 3 Issue 4

The Higher They Go, The Stupider They Get, Don't Confuse Sales Support with Marketing: A Case for Buyer Persona Profiling, Product Management: For Adults Only, Product Strategy Doesn't Just Happen, You Want to Start a Company. Where Do You Begin?, The Egoless Company.

Volume 3 Issue 3

End of Life: Retiring a Product, A Model for Metrics-Driven Feature Prioritization, Building Demos that Drive Sales, Exploiting the Full Potential of After-Sales Market.

Volume 3 Issue 2

Faster! Gaining Product Momentum, The Exceptional Product Manager: What is the "Right Stuff"?, Who Needs Product Management?, Due Diligence for New Product Ideas, Seven Things You Can Do to Improve Your Credibility on the Web.

Volume 3 Issue 1

2004 Annual Product Management Salary Survey, Clean, Cutting-Edge UI Design Cuts McAfee's Support Calls by 90%, Product Managers and Marketers: Who Does What?, Migrating from a Product Manager to an Entrepreneur.

Volume 2 Issue 5

Remote Demos: Choosing the Approach That's Right for Your Business, Getting Management to Buy-In on Positioning, Tips & Tools: How to Run Customer Focus Groups Successfully, Two to Tango: The Art of Crafting, Building, and Maintaining Business Partnerships, The Role of Sales Engineer in Technical Sales.
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Volume 2 Issue 4

Rethinking the Way You Do Business, Navigating Pathways to the Future: Product Roadmaps Lead Their Readers in Multiple Directions, Software Product Management: If You Can't Define It, You're Doing a Bad Job of It, Knowledge Transfer: Start It Out Right, Put Your Money Where the Value Us, A Look at Clarity in Positioning.

Volume 2 Issue 3

Measuring Marketing, Multiple Products, Multiple Product Managers, Competitive Information and Sales Guides: What Sales Forces Need to Win, Ten Things a Product Managers Should Know About Sales, Using Force Field Analysis to Listen to Customers, How to Make Selling Complex Solutions Simple.
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Volume 2 Issue 2

Whose Problems Are We Going to Solve?, A Market Intelligence Primer, Win/Loss Analysis Checklist for Product Managers, Product Management and RFPs, Who's Driving Your Company?, Collateral is No Way to Support the Sales Force, Product Roadmaps, Link Up & Learn: Conversation- Five Industry Gurus about Product Management Associations.
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Volume 2 Issue 1

Annual Product Management Roles & Salary Survey 2003, Monitoring Metrics Puts You In the Drivers Seat, High Impact Product Management: Creating and Measuring Product Management Success, Debugging the User Code: Part 2, Integrating Users in Product Development, Technical Sales vs. Marketing.
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