the pragmatic

Leader of the Pack

Throughout our lives, our wants and needs change. For example, as adults we don't require the same things that we did when we were teenagers or toddlers. Our needs shift, our tastes evolve, the world changes and, most important, the problems we face are different. The same thing is true for our products.

Different stages of a product's life cycle require different investments and different focuses. Many of the articles in this quarter's issue of The Pragmatic address the different stages of the life cycle, all while recognizing that every company's evolution will be different and there is no one-size-fits-all answer.


Interested in contributing an article? Check out our editorial calendar.

Previous Magazines

Volume 5 Issue 2

Software Development's Evolution Toward Product Design, The Art of Panels, Online Thought-Leadership: Transform Your Company into a Trusted Resource for Your Buyers, Are You Decent? The Naked Truth About Product Management Performance.

Volume 5 Issue 1

Pragmatic Institute's 2006 Annual Product Management and Marketing Survey, Technology Assessment for a Better Strategy, Product Managers are Really Super Heroes in Disguise, Navigating Uncharted Territory: How We Developed a Strategic Product Marketing Role, Product Design: Bridging the Gap Between Product Management and Development.

Volume 4 Issue 5

What's the Difference Between Product Management and Product Marketing?, How to Fit Your Product Strategy to Small & Medium-Sized Businesses, Top Ten Tips for Briefing Industry Analysts, Usability - the Key to a Product's Success, How to Use Timeboxes for Scheduling Software Delivery, Case Studies: Top Eight Ways to Get them Done.

Volume 4 Issue 4

Extreme Product Management: Deliver Products People Want to Buy in an Agile Environment, Fresh Or From The Can? Why the Better Product Still Struggles in the Marketplace, A Framework for Creating Effective Product Presentations, Investment in Customer Advisory Programs Helps Build Business.

Volume 4 Issue 3

The New Rules of PR for Technology & Software Businesses, Building a Better Beta, Prioritizing Software Requirements with Kano Analysis.

Volume 4 Issue 2

A Fact-Based Approach to Outsourcing for Product Managers, Surviving Product Management, The Content-Free Buzzword-Compliant Vocabulary List, Book Review: Cashing In with Content, Degrees of Ability: Hiring Into Product Management.

Volume 4 Issue 1

Annual Product Management Salary Survey 2005, Corporate Blogs for Technology Businesses: Authentic, Marketing at Work Managing Product Requirements: Where Did All My Customer Insights Go?, On Demand Enterprise Software Demos.

Volume 3 Issue 5

Where Does Product Management Belong in the Organization?, A Better Reference Process Means Better Launches, Effective Sales Presentations: Advancing the Sales Cycle, Pricing for Software Product Managers.

Volume 3 Issue 4

The Higher They Go, The Stupider They Get, Don't Confuse Sales Support with Marketing: A Case for Buyer Persona Profiling, Product Management: For Adults Only, Product Strategy Doesn't Just Happen, You Want to Start a Company. Where Do You Begin?, The Egoless Company.

The Pragmatic is our award-winning magazine and your go-to tool for all things product.