the pragmatic

The New Era Of Product Marketing and The Way Forward

There are less than half the number of product marketing professionals in the world than there are product managers, but the role of product marketing continues to evolve. It’s becoming more strategic and settling into a bigger seat at the table. Today’s product marketers are sizing markets, identifying the problems to solve, evaluating competitive landscapes and shaping distinctive competencies.

This issue of The Pragmatic takes a closer look at product marketing and growing influence and impact at almost every stage of the product lifecycle. And we’ve got some other great features to help all product professionals in their career path, so take a look and enjoy the read.


Interested in contributing an article? Check out our editorial calendar.

Previous Magazines

Volume 5 Issue 3

The ROI of Being Market-Driven, Five Slides of Segmentation, Easy to Use for Whom: Defining the Customer and User Experience for Enterprise Software, Product Management Axioms, Navigating Uncharted Territory: How We Developed a Strategic Product Marketing Role (Part 2).

Volume 5 Issue 2

Software Development's Evolution Toward Product Design, The Art of Panels, Online Thought-Leadership: Transform Your Company into a Trusted Resource for Your Buyers, Are You Decent? The Naked Truth About Product Management Performance.

Volume 5 Issue 1

Pragmatic Institute's 2006 Annual Product Management and Marketing Survey, Technology Assessment for a Better Strategy, Product Managers are Really Super Heroes in Disguise, Navigating Uncharted Territory: How We Developed a Strategic Product Marketing Role, Product Design: Bridging the Gap Between Product Management and Development.

Volume 4 Issue 5

What's the Difference Between Product Management and Product Marketing?, How to Fit Your Product Strategy to Small & Medium-Sized Businesses, Top Ten Tips for Briefing Industry Analysts, Usability - the Key to a Product's Success, How to Use Timeboxes for Scheduling Software Delivery, Case Studies: Top Eight Ways to Get them Done.

Volume 4 Issue 4

Extreme Product Management: Deliver Products People Want to Buy in an Agile Environment, Fresh Or From The Can? Why the Better Product Still Struggles in the Marketplace, A Framework for Creating Effective Product Presentations, Investment in Customer Advisory Programs Helps Build Business.

Volume 4 Issue 3

The New Rules of PR for Technology & Software Businesses, Building a Better Beta, Prioritizing Software Requirements with Kano Analysis.

Volume 4 Issue 2

A Fact-Based Approach to Outsourcing for Product Managers, Surviving Product Management, The Content-Free Buzzword-Compliant Vocabulary List, Book Review: Cashing In with Content, Degrees of Ability: Hiring Into Product Management.

Volume 4 Issue 1

Annual Product Management Salary Survey 2005, Corporate Blogs for Technology Businesses: Authentic, Marketing at Work Managing Product Requirements: Where Did All My Customer Insights Go?, On Demand Enterprise Software Demos.

Volume 3 Issue 5

Where Does Product Management Belong in the Organization?, A Better Reference Process Means Better Launches, Effective Sales Presentations: Advancing the Sales Cycle, Pricing for Software Product Managers.

The Pragmatic is our award-winning magazine and your go-to tool for all things product.