the pragmatic

The New Era Of Product Marketing and The Way Forward

There are less than half the number of product marketing professionals in the world than there are product managers, but the role of product marketing continues to evolve. It’s becoming more strategic and settling into a bigger seat at the table. Today’s product marketers are sizing markets, identifying the problems to solve, evaluating competitive landscapes and shaping distinctive competencies.

This issue of The Pragmatic takes a closer look at product marketing and growing influence and impact at almost every stage of the product lifecycle. And we’ve got some other great features to help all product professionals in their career path, so take a look and enjoy the read.

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Interested in contributing an article? Check out our editorial calendar.

Previous Magazines

Volume 7 Issue 2

End Boring Marketing Now, How to Turn Sales Engineers into Your Biggest Fans, Goals, Readiness and Constraints: The Three Dimensions of Product Launch, I Know Nothing About Product Naming (But that Doesn't Stop Me from Doing It!).
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Volume 7 Issue 1

Pragmatic Institute's 2008 Annual Product Management and Marketing Survey, Career Growth and the Product Manager, Practical Rules for Product Management: Some Rules Just Aren't Meant to be Broken (Part 4), Winning in a Down Economy: Are You Tuned In?, Changing Jobs in Product Management: Evaluating, Farming, Interviewing and Negotiating.
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Volume 6 Issue 5

Living in an Agile World: Strategic Role of Product Management When Development Goes Agile, Practical Rules for Product Management: Some Rules Just Aren't Meant to be Broken (Part 3), When Creative is the Wrong Tool! The Ideative Process: A Better Tool for Our Constrained World, The Economics of Software as a Service vs. Software...
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Volume 6 Issue 4

You Can't Innovate Like Apple, Practical Rules for Product Management: Some Rules Just Aren't Meant to be Broken (Part 2), Change is Pulling Us into the Cloud, Maybe Your Opinion IS Relevant, Beyond SEO: Driving Customer Attraction, Retention, and Top-Line Growth.
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Volume 6 Issue 3

Chasing Outcomes: You Can't Get There from Here, Three Tips at the Tip of the Iceberg: How to Ensure the Success of Your IT Project, Practical Rules for Product Management: Some Rules Just Aren't Meant to be Broken (Part 1), Maximize Your Word-of-Mouth Marketing: Turning Users into Fans.
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Volume 6 Issue 2

Why Didn't We Think of That?, To Startup or Not to Startup?, The New Leader Development Dilemma and How to Fix It, Utilizing Co-Design to Create Market-Driven Products.
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Volume 6 Issue 1

Pragmatic Institute's 2007 Annual Product Management and Marketing Survey, Lead on Purpose: How Product Managers Lead Teams to Success, What are Patents?, Patents and the Product Manager, Agile Market Requirements, Problem Solving: It's All About Smart(er) Questions.
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Volume 5 Issue 5

Viral Marketing: Let the World Tell Your Story for Free, Avoiding the "Netscape Moment", Your Prospects Love White Papers: Are You Giving Them What They Want?, Seven Ways to Acquire and Retain Customer References, Add "Quick Hits" and (Finally) Address Those Priority 3 Enhancements.
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Volume 5 Issue 4

Stop Perfuming the Pig: Why "Real" Marketing is Done Before the Product is Created, The Online Media Room: A Terrific Place to Market Directly to Buyers (Yes, Buyers!), The Power of the Persona, Customer Affinity: How to Get It, What to Do With It.
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