the pragmatic

Leader of the Pack

Throughout our lives, our wants and needs change. For example, as adults we don't require the same things that we did when we were teenagers or toddlers. Our needs shift, our tastes evolve, the world changes and, most important, the problems we face are different. The same thing is true for our products.

Different stages of a product's life cycle require different investments and different focuses. Many of the articles in this quarter's issue of The Pragmatic address the different stages of the life cycle, all while recognizing that every company's evolution will be different and there is no one-size-fits-all answer.

READ IT NOW >

Interested in contributing an article? Check out our editorial calendar.

Previous Magazines

Volume 7 Issue 1

Pragmatic Institute's 2008 Annual Product Management and Marketing Survey, Career Growth and the Product Manager, Practical Rules for Product Management: Some Rules Just Aren't Meant to be Broken (Part 4), Winning in a Down Economy: Are You Tuned In?, Changing Jobs in Product Management: Evaluating, Farming, Interviewing and Negotiating.
PDF

Volume 6 Issue 5

Living in an Agile World: Strategic Role of Product Management When Development Goes Agile, Practical Rules for Product Management: Some Rules Just Aren't Meant to be Broken (Part 3), When Creative is the Wrong Tool! The Ideative Process: A Better Tool for Our Constrained World, The Economics of Software as a Service vs. Software...
PDF

Volume 6 Issue 4

You Can't Innovate Like Apple, Practical Rules for Product Management: Some Rules Just Aren't Meant to be Broken (Part 2), Change is Pulling Us into the Cloud, Maybe Your Opinion IS Relevant, Beyond SEO: Driving Customer Attraction, Retention, and Top-Line Growth.
PDF

Volume 6 Issue 3

Chasing Outcomes: You Can't Get There from Here, Three Tips at the Tip of the Iceberg: How to Ensure the Success of Your IT Project, Practical Rules for Product Management: Some Rules Just Aren't Meant to be Broken (Part 1), Maximize Your Word-of-Mouth Marketing: Turning Users into Fans.
PDF

Volume 6 Issue 2

Why Didn't We Think of That?, To Startup or Not to Startup?, The New Leader Development Dilemma and How to Fix It, Utilizing Co-Design to Create Market-Driven Products.
PDF

Volume 6 Issue 1

Pragmatic Institute's 2007 Annual Product Management and Marketing Survey, Lead on Purpose: How Product Managers Lead Teams to Success, What are Patents?, Patents and the Product Manager, Agile Market Requirements, Problem Solving: It's All About Smart(er) Questions.
PDF

Volume 5 Issue 5

Viral Marketing: Let the World Tell Your Story for Free, Avoiding the "Netscape Moment", Your Prospects Love White Papers: Are You Giving Them What They Want?, Seven Ways to Acquire and Retain Customer References, Add "Quick Hits" and (Finally) Address Those Priority 3 Enhancements.
PDF

Volume 5 Issue 4

Stop Perfuming the Pig: Why "Real" Marketing is Done Before the Product is Created, The Online Media Room: A Terrific Place to Market Directly to Buyers (Yes, Buyers!), The Power of the Persona, Customer Affinity: How to Get It, What to Do With It.
PDF

Volume 5 Issue 3

The ROI of Being Market-Driven, Five Slides of Segmentation, Easy to Use for Whom: Defining the Customer and User Experience for Enterprise Software, Product Management Axioms, Navigating Uncharted Territory: How We Developed a Strategic Product Marketing Role (Part 2).
PDF

The Pragmatic is our award-winning magazine and your go-to tool for all things product.