the pragmatic

The New Era Of Product Marketing and The Way Forward

There are less than half the number of product marketing professionals in the world than there are product managers, but the role of product marketing continues to evolve. It’s becoming more strategic and settling into a bigger seat at the table. Today’s product marketers are sizing markets, identifying the problems to solve, evaluating competitive landscapes and shaping distinctive competencies.

This issue of The Pragmatic takes a closer look at product marketing and growing influence and impact at almost every stage of the product lifecycle. And we’ve got some other great features to help all product professionals in their career path, so take a look and enjoy the read.

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Interested in contributing an article? Check out our editorial calendar.

Previous Magazines

The Communication Issue

The inaugural issue of Pragmatic Marketer provides 40 pages of thought-provoking content to help you communicate with nearly everyone that you come in contact with on a day-to-day basis--from CEOs to customers to sales guys. Each issue is dedicated to providing you actionable information, reliable expertise and tips and...
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Volume 9 Issue 1

Pragmatic Institute's 2010-2011 Annual Product Management and Marketing Survey, Finance as a Stakeholder in Product Management, Mining Content Gold: How to Interview Content Experts.
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Volume 8 Issue 4

5 Lessons from 150 Startup Pitches, User Experience: The Third Objective, Transitioning from Services into Product Management.
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Volume 8 Issue 3

ProductCamp Best Practices, Auditing Product Management in Early-Stage Companies, How Many Data Points Do You Really Need.
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Volume 8 Issue 2

Conjoint Analysis 101: Know Where Your Market Values Your Product, Measurement-Driven Product Management: Measure Only What Matters, Defining and Designing Technology for People, Don't Let the Sun Go Down: Techniques for Sunsetting or Retiring Products and Features.
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Volume 8 Issue 1

Pragmatic Institute's 2009-2010 Annual Product Management Survey, If You Could Say One Thing to Your Company President Without Reprisal, What Would You Say?, How Has Your Job Changed?, Re-Inventing Product Management with Love, Five Ways to Torpedo Your Product Management Career.
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Volume 7 Issue 5

Updating the Pragmatic Institute Framework, Job Interview? Use the Pragmatic Institute Framework!, The Product Management Triad, Top 10 Tools to Measure User Experience, The Strategic Product Manager and the CFO.
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Volume 7 Issue 4

The Freemium Business Model and Viral Product Management, Expand Your Comfort Zone: A Product Management Quiz to Point You in the Right Direction, Marketing Up (and Down and Across) in a Down Economy.
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Volume 7 Issue 3

Industry Immersion, I Heard What You Said. Now What Did You Mean?, Alignment - A Little-Understood Aspect of Product Management.
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