the pragmatic

Leader of the Pack

Throughout our lives, our wants and needs change. For example, as adults we don't require the same things that we did when we were teenagers or toddlers. Our needs shift, our tastes evolve, the world changes and, most important, the problems we face are different. The same thing is true for our products.

Different stages of a product's life cycle require different investments and different focuses. Many of the articles in this quarter's issue of The Pragmatic address the different stages of the life cycle, all while recognizing that every company's evolution will be different and there is no one-size-fits-all answer.

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Interested in contributing an article? Check out our editorial calendar.

Previous Magazines

The Groundhog Day Issue

Lessons of the groundhog: Discover how to learn from your mistakes, emerge from the shadows into the spotlight and successfully sunset products in this issue of Pragmatic Marketer.
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Death by Project Plan

Banish that creeping sense of doom. Whether we develop launch plans or business plans, product plans or go-to-market plans, we've all watched a project fall apart. Luckily, this issue of Pragmatic Marketer provides practical tools and tips to help you avoid common plan pitfalls and project killers.
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Product Teams Unite

It's time to come together. There is an inherent tension between product management and development: Product management wants to deliver as many features as possible; development needs to have realistic expectations. This issue of Pragmatic Marketer is focused on how the two can power up to deliver great products for the most...
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The Launch Issue

Prepare for takeoff. Launch readiness is about more than product readiness--and the spring issue of Pragmatic Marketer is here to help your team get ready for its next big launch. From best practices to one of the biggest case studies in marketing history, the insights in this issue will help take...
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Global Strategy

Prepare to conquer the world. The winter issue of Pragmatic Marketer features actionable best practices for bringing your products to international markets.
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The Anniversary Issue

Since 1993, Pragmatic Institute has been privy to some interesting perspectives from our alumni and instructors. We are sharing some of those insights in the fall issue of Pragmatic Marketer. With topics including metrics, roadmapping, social media, working with analysts, market visits, big data and kanban, the issue holds something for...
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The Innovation Issue

Stop innovating for innovation's sake. The summer issue of Pragmatic Marketer shares tips, best practices and real-life examples to help you innovate the right way.
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The Rockstar Issue

The Spring issue of Pragmatic Marketer is packed with useful information to help you become, discover and mentor rock stars at your organizations. Paul Young, Pragmatic Institute instructor, leads the 44-page issue with an article on the seven X-factor traits of product professionals. While some traits are inherent, others are not. This...
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The Communication Issue

The inaugural issue of Pragmatic Marketer provides 40 pages of thought-provoking content to help you communicate with nearly everyone that you come in contact with on a day-to-day basis--from CEOs to customers to sales guys. Each issue is dedicated to providing you actionable information, reliable expertise and tips and...
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