the pragmatic

The New Era Of Product Marketing and The Way Forward

There are less than half the number of product marketing professionals in the world than there are product managers, but the role of product marketing continues to evolve. It’s becoming more strategic and settling into a bigger seat at the table. Today’s product marketers are sizing markets, identifying the problems to solve, evaluating competitive landscapes and shaping distinctive competencies.

This issue of The Pragmatic takes a closer look at product marketing and growing influence and impact at almost every stage of the product lifecycle. And we’ve got some other great features to help all product professionals in their career path, so take a look and enjoy the read.

READ IT NOW >

Interested in contributing an article? Check out our editorial calendar.

Previous Magazines

Back to School

Become a perpetual student. If you want to succeed, you must regularly learn new concepts and continually refresh the topics that matter most: understanding the markets and ensuring that everything you do addresses their problems. In this issue of Pragmatic Marketer we reexamine some core subjects (pricing, messaging, prioritization), as well...
PDF View Issue

The Brand Issue

What kind of power does your brand have? How do people feel about it, describe it to others and interact with it? And what can you do to strengthen your brand and its impact? In this issue of Pragmatic Marketer we tackle these questions and introduce "Pragmatic Implementation," a new column that...
PDF View Issue

Leadership Issue

What makes a good leader? It isn't about being the most liked or the most feared. The best leaders inspire their team members to reach new heights and exceed their own expectations. Whether you are new to the workforce or lead a large team, this issue is full of great tips...
PDF View Issue

The Product Roadmaps Issue

Roadmap your way to product success. How do you create, maintain and share roadmaps to drive your products forward in today's ever-changing technology environment? We share best practices in this issue of Pragmatic Marketer.
PDF View Issue

The Competition Issue

Rise above the competition. Discover the best ways to study your competition, and learn how to react to problems and capitalize on the opportunities that competitive shifts create in this issue of Pragmatic Marketer.
PDF View Issue

The Organic Issue

Organically grow your business. Find out how you can leverage the products, organizations, processes and customers that you already have in place to drive growth in this issue of Pragmatic Marketer.
PDF View Issue

The Metrics Issue

Separate fact from fantasy. Learn how to sift through a mountain of collected data to discover the metrics that are meaningful to your business in this issue of Pragmatic Marketer. 
PDF View Issue

Inside the Buyer's Mind Issue

Become a mind reader. Learn tips and tricks for getting inside the minds of your buyers in this issue of Pragmatic Marketer.
PDF View Issue

The UX Issue

Design matters: Design involves much more than a product's look and feel; it drives the power of the user experience and helps customers solve problems in ways they never imagined were possible. Explore the power and beauty of UX in this issue of Pragmatic Marketer.
PDF View Issue

The Pragmatic is our award-winning magazine and your go-to tool for all things product.