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Product Marketing & Management
Volume 7 Issue 5
How to Leverage the Power of Design Throughout the Product Life Cycle
How can product managers leverage their organization’s design resources to work
How to Build a Stronger Partnership with Design
How to Build a Stronger Partnership with Design How should design and
What We Can Learn with User Testing During COVID-19
What We Can Learn with User Testing During COVID-19 This article is
Journey to Becoming Data-Driven in the Financial Sector
Journey to Becoming Data-Driven in the Financial Sector This article is based
The Multidisciplinary Nature of Data Science
This article is based on a recent podcast. Listen to it here.
Picture Perfect: Real Tech, Fake People
There are some great philosophical questions that have no answers, that create
From the “Black Box” to the Sandbox: Advancing Product Management and Design...
For product and design teams, a “black box” understanding of each other’s functions ...
Building Product Strategy with Design Thinking
David Westfall was first exposed to design thinking—the human-centered approach for prob...
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Previous Magazines
Exploring the Intersection of Product and Design
Does working with your design team feel like a mystery? In goes your
Position, Define and Grow Your Products
Success in product management and product marketing relies heavily on tried-and-true princ...
The New Era of Product Marketing and the Way Forward
There are less than half the number of product marketing professionals in the
Product Life Cycle
Different stages of a product’s life cycle require different investments and differe...
The Ethics Issue
We all have moral principles that direct our personal behavior. Professionally, in the
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