Volume 5 Issue 5

Viral Marketing: Let the World Tell Your Story for Free,
Avoiding the “Netscape Moment”,
Your Prospects Love White Papers: Are You Giving Them What They Want?,
Seven Ways to Acquire and Retain Customer References,
Add “Quick Hits” and (Finally) Address Those Priority 3 Enhancements.

The businessman hand sits at their desks and calculates financial graphs showing the results of their investments planning the process of successful business growth.

8 Essential Metrics to Help Product Managers Predict Revenue

Not everything that is measurable matters. Product managers know just how important

Illustration of people being pulled by a magnet

Why Revenue Retention Is Hardest During the First Year (And How to Get Customers...

The content of this article comes from a Pragmatic Live podcast episode:

How Did the Pandemic Affect Product Teams in 2020?

The 2020-2021 Pragmatic Institute Annual Product Management and Marketing Survey is now

Wireframe on a white board

[Q&A] A Data Model to Drive Business Outcomes With Critical Insights

Most business leaders understand, better data and better analytics are going to

business meeting data team for article making the leap from AI investments to business results

Making the Leap from AI Investments to Business Results

With AI on the rise, failed AI projects are becoming increasingly common.

Pragmatic Data Analysis Model - Graphic

Empowering Data Teams to Solve Business Problems with the Pragmatic Data Analysi...

Why do 80% of data science projects fail (as Gartner reports)? Often,

Product team meeting

Building the Right Product Starts with Building the Right Product Team

Every company is different when it comes to structuring a software product

Brainstorming session

Process Beats Talent: A Case Study on Divergent Thinking, Company Culture, and B...

Few teams have a genius sitting in on their brainstorming sessions. You

business case for marketing automation avoidable disaster

Business Case: How an ‘Expensive Disaster’ in Marketing Automation C...

A poorly conceived data project can turn into a sinkhole for time,

Competitor Analysis

6 Key Elements of a Successful Competitive Intelligence Program

The content for this article comes from a webinar with Steve Piper,

Previous Magazines

CELEBRATING 20 YEARS OF THE AGILE MANIFESTO

When the 17 original authors of the Agile Manifesto gathered 20 years ago

The Pragmatic Fall Winter 2020

Exploring the Intersection of Product and Design

Does working with your design team feel like a mystery? In goes your

Position, Define and Grow Your Products

Success in product management and product marketing relies heavily on tried-and-true princ...

The New Era of Product Marketing and the Way Forward

There are less than half the number of product marketing professionals in the

Product Life Cycle

Different stages of a product’s life cycle require different investments and differe...

The Secrets Issue

We all keep secrets for a variety of reasons; some are harmless while