- Stop Perfuming the Pig: Why “Real” Marketing is Done Before the Product is Created,
- The Online Media Room: A Terrific Place to Market Directly to Buyers (Yes, Buyers!),
- The Power of the Persona,
- Customer Affinity: How to Get It, What to Do With It.
CELEBRATING 20 YEARS OF THE AGILE MANIFESTO
When the 17 original authors of the Agile Manifesto gathered 20 years ago