Volume 5 Issue 4

Stop Perfuming the Pig: Why “Real” Marketing is Done Before the Product is Created,
The Online Media Room: A Terrific Place to Market Directly to Buyers (Yes, Buyers!),
The Power of the Persona,
Customer Affinity: How to Get It, What to Do With It.

Wireframe on a white board

[Q&A] A Data Model to Drive Business Outcomes With Critical Insights

Most business leaders understand, better data and better analytics are going to

business meeting data team for article making the leap from AI investments to business results

Making the Leap from AI Investments to Business Results

With AI on the rise, failed AI projects are becoming increasingly common.

Pragmatic Data Analysis Model - Graphic

Empowering Data Teams to Solve Business Problems with the Pragmatic Data Analysi...

Why do 80% of data science projects fail (as Gartner reports)? Often,

Product team meeting

Building the Right Product Starts with Building the Right Product Team

Every company is different when it comes to structuring a software product

Brainstorming session

Process Beats Talent: A Case Study on Divergent Thinking, Company Culture, and B...

Few teams have a genius sitting in on their brainstorming sessions. You

business case for marketing automation avoidable disaster

Business Case: How an ‘Expensive Disaster’ in Marketing Automation C...

A poorly conceived data project can turn into a sinkhole for time,

Competitor Analysis

6 Key Elements of a Successful Competitive Intelligence Program

The content for this article comes from a webinar with Steve Piper,

Two data analysts learning technical and business skills to advance careers

Should Data Analysts Gain Technical or Business Skills … Why Not Both?

If you’re looking to grow your analytics skills, should you focus on

Crafting a story around your data findings for a presentation

Data Storytelling: Ensure Your Insights Make an Impact

How should data professionals craft a narrative around their findings to

Brainstorming

Using Company Personas to Effectively Present Competitive Intelligence

Are you doing the hard work of collecting competitive intelligence and reporting

Previous Magazines

CELEBRATING 20 YEARS OF THE AGILE MANIFESTO

When the 17 original authors of the Agile Manifesto gathered 20 years ago

The Pragmatic Fall Winter 2020

Exploring the Intersection of Product and Design

Does working with your design team feel like a mystery? In goes your

Position, Define and Grow Your Products

Success in product management and product marketing relies heavily on tried-and-true princ...

The New Era of Product Marketing and the Way Forward

There are less than half the number of product marketing professionals in the

Product Life Cycle

Different stages of a product’s life cycle require different investments and differe...

The Secrets Issue

We all keep secrets for a variety of reasons; some are harmless while