Volume 5 Issue 4

Stop Perfuming the Pig: Why “Real” Marketing is Done Before the Product is Created,
The Online Media Room: A Terrific Place to Market Directly to Buyers (Yes, Buyers!),
The Power of the Persona,
Customer Affinity: How to Get It, What to Do With It.

Shannon McGarity

[Q&A] Get to Know Pragmatic Institute’s Director of Design Practice S...

Pragmatic Institute Director of Design Practice Shannon McGarity has spent more than 20 ye...

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