Volume 5 Issue 4

Stop Perfuming the Pig: Why “Real” Marketing is Done Before the Product is Created,
The Online Media Room: A Terrific Place to Market Directly to Buyers (Yes, Buyers!),
The Power of the Persona,
Customer Affinity: How to Get It, What to Do With It.

group of designers in agency setting

Storytelling with Stakeholders & Service Design Mindsets: A Designer to Des...

Design researcher Lauren Sinreich digs into the common thread of service design, systems d...

Previous Magazines

CELEBRATING 20 YEARS OF THE AGILE MANIFESTO

When the 17 original authors of the Agile Manifesto gathered 20 years ago

The Pragmatic Fall Winter 2020

Exploring the Intersection of Product and Design

Does working with your design team feel like a mystery? In goes your

Position, Define and Grow Your Products

Success in product management and product marketing relies heavily on tried-and-true princ...

The New Era of Product Marketing and the Way Forward

There are less than half the number of product marketing professionals in the

Product Life Cycle

Different stages of a product’s life cycle require different investments and differe...

The Secrets Issue

We all keep secrets for a variety of reasons; some are harmless while

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