Volume 5 Issue 3

The ROI of Being Market-Driven,
Five Slides of Segmentation,
Easy to Use for Whom: Defining the Customer and User Experience for Enterprise Software,
Product Management Axioms,
Navigating Uncharted Territory: How We Developed a Strategic Product Marketing Role (Part 2).

group of business leaders around table looking at data analysis

Four Key Benefits of Data-Driven Decision Making

While you may be swimming in data, you face real challenges in putting it to work. Here ar...

Using Data-Driven Personas to Boost Business

Data allows us to see the descriptive statistics that make up our consumers and gives us q...

Designing AI Models to Extract Insights

AI implementations often fail to achieve their intended results because of poor model desi...

The Team You Need to Build Ethical AI

my recent research has centered on the types of professionals who should be on the data te...

[Meaningful Segmentation] How Many Buyer Personas Should You Create?

I am going to teach you our approach to creating meaningful buyer personas that I use in m...

Strategies to Create a Better Roadmap

what is a strategic product roadmap? Ideally, it’s a high-level visual summary that...

Image of a tablet with Google search engine on screen

Top 7 Trends Shaping Data in 2022

Predicting data trends is risky because there is always a chance the future will look vast...

4 Strategies to Improve Data Quality

Why are companies failing to improve their data quality? It’s almost easier to live ...

Dark Data

Finding Answers in Dark Data

Who’s afraid of the dark? Whilst the dark web may have frightening connotations, dark d...

Two men meeting in person

How Customer Visits Reveal The “Why” Behind Your Roadmap

A roadmap tells you what is going to be done and approximately when it’s going to be...

Previous Magazines

CELEBRATING 20 YEARS OF THE AGILE MANIFESTO

When the 17 original authors of the Agile Manifesto gathered 20 years ago

The Pragmatic Fall Winter 2020

Exploring the Intersection of Product and Design

Does working with your design team feel like a mystery? In goes your

Position, Define and Grow Your Products

Success in product management and product marketing relies heavily on tried-and-true princ...

The New Era of Product Marketing and the Way Forward

There are less than half the number of product marketing professionals in the

Product Life Cycle

Different stages of a product’s life cycle require different investments and differe...

The Secrets Issue

We all keep secrets for a variety of reasons; some are harmless while

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