Volume 3 Issue 4

The Higher They Go, The Stupider They Get,
Don’t Confuse Sales Support with Marketing: A Case for Buyer Persona Profiling,
Product Management: For Adults Only,
Product Strategy Doesn’t Just Happen,
You Want to Start a Company. Where Do You Begin?,
The Egoless Company.

Virtual conference, morning meeting online. A young woman is using app on pc for connection with colleagues, employees, she is writing in notebook. Video call with many multiracial people togethe

How to Overcome 8 Common Market Visit Barriers

For many reasons, you might find it hard to get face-to-face with customers and prospectiv...

A person scheduling market visits

A Meeting Scheduling System for Market Visits

So, why talk about the mechanics of setting up meetings? The simple answer is the act of s...

People sitting at table during strategy session or business meeting

Aligning IT and Business Strategy for Project Success

A whopping 35% of projects fail to meet their original business goal, and companies with p...

Flat illustration of business video conference or meeting. Man holding digital tablet and communicating with colleagues seen in closeup circles.

7 Steps to Complete an Efficient and Useful Market Visit

NIHITO stands for “nothing important happens in the office,” and it is a foundational ...

Diversity team planning management strategy analyzing financial graph

[Q&A] How to Build Effective Data Teams and a Productive Data Culture

Ahmad Namini, a business analytics professor at Brandeis University and data analytics ins...

The businessman hand sits at their desks and calculates financial graphs showing the results of their investments planning the process of successful business growth.

8 Essential Metrics to Help Product Managers Predict Revenue

Not everything that is measurable matters. Product managers know just how important

Illustration of people being pulled by a magnet

Why Revenue Retention Is Hardest During the First Year (And How to Get Customers...

The content of this article comes from a Pragmatic Live podcast episode:

How Did the Pandemic Affect Product Teams in 2020?

The 2020-2021 Pragmatic Institute Annual Product Management and Marketing Survey is now

Wireframe on a white board

[Q&A] A Data Model to Drive Business Outcomes With Critical Insights

Most business leaders understand, better data and better analytics are going to

business meeting data team for article making the leap from AI investments to business results

Making the Leap from AI Investments to Business Results

With AI on the rise, failed AI projects are becoming increasingly common.

Previous Magazines

CELEBRATING 20 YEARS OF THE AGILE MANIFESTO

When the 17 original authors of the Agile Manifesto gathered 20 years ago

The Pragmatic Fall Winter 2020

Exploring the Intersection of Product and Design

Does working with your design team feel like a mystery? In goes your

Position, Define and Grow Your Products

Success in product management and product marketing relies heavily on tried-and-true princ...

The New Era of Product Marketing and the Way Forward

There are less than half the number of product marketing professionals in the

Product Life Cycle

Different stages of a product’s life cycle require different investments and differe...

The Secrets Issue

We all keep secrets for a variety of reasons; some are harmless while

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