Volume 2 Issue 2

Whose Problems Are We Going to Solve?,
A Market Intelligence Primer,
Win/Loss Analysis Checklist for Product Managers,
Product Management and RFPs,
Who’s Driving Your Company?,
Collateral is No Way to Support the Sales Force,
Product Roadmaps,
Link Up & Learn: Conversation- Five Industry Gurus about Product Management Associations.

Online Learning Has Skyrocketed Because It’s Flexible in Ways You Might Not Re...

This article is a reprint originally published in HR News Online learning

two woman working in office together

Using AI to Maximize Customer Lifetime Value

80% of your company’s future revenue will come from just 20% of your existing customers....

Decisions, high angle view of three arrows pointed in different directions drawn on the street

Introducing: Full Delivery Options from Pragmatic Institute In-Person | Live Onl...

However you learn best, Pragmatic Institute has the training options for you. Whether you ...

Impostor Syndrome Among Us: A Shameful Little Secret that Keeps People From Real...

A child psychologist once explained no time spent playing was ever wasted.

Virtual conference, morning meeting online. A young woman is using app on pc for connection with colleagues, employees, she is writing in notebook. Video call with many multiracial people togethe

How to Overcome 8 Common Market Visit Barriers

For many reasons, you might find it hard to get face-to-face with customers and prospectiv...

A person scheduling market visits

A Meeting Scheduling System for Market Visits

So, why talk about the mechanics of setting up meetings? The simple answer is the act of s...

People sitting at table during strategy session or business meeting

Aligning IT and Business Strategy for Project Success

35% of projects fail to meet their original business goal. Learn how to align IT projects...

Flat illustration of business video conference or meeting. Man holding digital tablet and communicating with colleagues seen in closeup circles.

7 Steps to Complete an Efficient and Useful Market Visit

NIHITO stands for “nothing important happens in the office,” and it is a foundational ...

Diversity team planning management strategy analyzing financial graph

[Q&A] How to Build Effective Data Teams and a Productive Data Culture

A business analytics professor explains how to take a data team from good to great, key ro...

The businessman hand sits at their desks and calculates financial graphs showing the results of their investments planning the process of successful business growth.

8 Essential Metrics to Help Product Managers Predict Revenue

Not everything that is measurable matters. Product managers know just how important

Previous Magazines

CELEBRATING 20 YEARS OF THE AGILE MANIFESTO

When the 17 original authors of the Agile Manifesto gathered 20 years ago

The Pragmatic Fall Winter 2020

Exploring the Intersection of Product and Design

Does working with your design team feel like a mystery? In goes your

Position, Define and Grow Your Products

Success in product management and product marketing relies heavily on tried-and-true princ...

The New Era of Product Marketing and the Way Forward

There are less than half the number of product marketing professionals in the

Product Life Cycle

Different stages of a product’s life cycle require different investments and differe...

The Secrets Issue

We all keep secrets for a variety of reasons; some are harmless while

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