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Home | Resources | Magazines
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Volume 2 Issue 2

  • Whose Problems Are We Going to Solve?,
  • A Market Intelligence Primer,
  • Win/Loss Analysis Checklist for Product Managers,
  • Product Management and RFPs,
  • Who’s Driving Your Company?,
  • Collateral is No Way to Support the Sales Force,
  • Product Roadmaps,
  • Link Up & Learn: Conversation- Five Industry Gurus about Product Management Associations.
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Map Your Message to Its Audience with the Communication Compass
Map Your Message to Its Audience with the Communication Compass
Ensure your message hits the mark. This eBook helps you visually map communication styles so you can tailor your design story to a stakeholder or business partner.

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Demystifying Data Projects: A Guide for Business Leaders
While data science is a competitive advantage, data isn’t magic. Learn how to make magic happen by partnering more effectively with data professionals. This eBook delves into types of data projects, sample questions, tools and methods, key points and cautions—so stakeholders like you can initiate data projects with real business impact.

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What’s the difference between a successful data analysis project and one that falls flat? 

Before you begin working with the data, you need to understand what you’re solving for. Gathering context and aligning around goals with your stakeholders from the outset will help you avoid disconnects and deliver actionable insights. Discover the most vital questions to ask before embarking on a data analysis project in our in-depth guide, “Define: Laying the Foundation for Successful Data Analysis.”

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