Are you leaving money or deals on the table? Take the guesswork out of your product pricing by exploring all things price related in this issue of Pragmatic Marketer.
Product Marketing & Management
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The Pricing Issue
Make Salespeople the Champions of Your Pricing Strategy
Ten minutes into a pricing training session, a senior salesperson asked, “How
How to Gain Support for your Pricing Recommendations
You have been asked to evaluate and recommend changes to a pricing
Pricing and the Prisoner’s Dilemma
Competitive pricing is a complex topic that’s important to most businesses. Do
How to Price Saas Products
Pricing SaaS products presents unique challenges—and opportunities—for product...
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Previous Magazines
Position, Define and Grow Your Products
Success in product management and product marketing relies heavily on tried-and-true princ...
The New Era of Product Marketing and the Way Forward
There are less than half the number of product marketing professionals in the
Product Life Cycle
Different stages of a product’s life cycle require different investments and differe...
The Ethics Issue
We all have moral principles that direct our personal behavior. Professionally, in the
Rise of the Machines
There’s a revolution happening. Machines aren’t just making our lives easier—they’...
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