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Looking for the Alumni Resource Center? It’s that nifty resource repository that has all the course materials, tools and templates you know and love.
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Banish that creeping sense of doom. Whether we develop launch plans or business plans, product plans or go-to-market plans, we’ve all watched a project fall apart. Luckily, this issue of Pragmatic Marketer provides practical tools and tips to help you avoid common plan pitfalls and project killers.
The old adage “you can’t improve what you can’t measure” indicates the need to kno...
Each strategy results in a different prioritization of projects and a different allocation...
Successful product launches require a clear, well-articulated vision that goes beyond the ...
Does working with your design team feel like a mystery? In goes your
Success in product management and product marketing relies heavily on tried-and-true princ...
There are less than half the number of product marketing professionals in the
Different stages of a product’s life cycle require different investments and differe...
We all have moral principles that direct our personal behavior. Professionally, in the
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