The Pragmatic Marketer Volume 8 Issue 2
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In This Issue:
- Conjoint Analysis 101: Know How Your Market Values Your Product
How do you know what the market wants? What market segments exist? What those segments prefer? What will they pay? In short, how do you know what trade-offs to make? By using conjoint analysis, understand the trade-offs you should make by understanding the trade-offs your market will make.
- Is Your Product Launch Doomed?
The process of introducing a product to market is a serious undertaking. Here are ten easily identifiable signs that help forecast if a product launch may be in trouble.
- Measurement-Driven Product Management: Measure Only What Matters Most
If you are a vice president, director or team leader for a product management function, one of the biggest challenges you face today is how to demonstrate the team is making a significant contribution to top line or bottom line targets. If you can’t measure your team’s effectiveness, or if you are focused on the wrong metrics, your headcount and budget allocation could be at risk.
- Defining and Designing Technology for People
We can only design solutions for people when we have a deep, detailed knowledge of those people’s needs. We build upon our prior knowledge and experience to design and develop better products. Each new generation of solutions improve based on market and customer feedback.
- Don’t Let the Sun Go Down: Techniques for Sunsetting or Retiring Products and Features
Sunsetting is the process of pulling a product or feature from the market when the cost of development and maintenance exceeds profit. It’s a business decision that should be easy to make. Understand the factors to consider when discontinuing product.
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