The Pragmatic Marketer Volume 8 Issue 2

By Pragmatic Institute January 25, 2011

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The Pragmatic Marketer Volume 8 Issue 2 

In This Issue: 

  • Conjoint Analysis 101: Know How Your Market Values Your Product
    How do you know what the market wants? What market segments exist? What those segments prefer? What will they pay? In short, how do you know what trade-offs to make? By using conjoint analysis, understand the trade-offs you should make by understanding the trade-offs your market will make.
  • Is Your Product Launch Doomed?
    The process of introducing a product to market is a serious undertaking. Here are ten easily identifiable signs that help forecast if a product launch may be in trouble.
  • Measurement-Driven Product Management: Measure Only What Matters Most
    If you are a vice president, director or team leader for a product management function, one of the biggest challenges you face today is how to demonstrate the team is making a significant contribution to top line or bottom line targets. If you can’t measure your team’s effectiveness, or if you are focused on the wrong metrics, your headcount and budget allocation could be at risk.
  • Defining and Designing Technology for People
    We can only design solutions for people when we have a deep, detailed knowledge of those people’s needs. We build upon our prior knowledge and experience to design and develop better products. Each new generation of solutions improve based on market and customer feedback.
Pragmatic Institute

Pragmatic Institute

Pragmatic Institute (formerly Pragmatic Marketing) has continuously delivered thought leadership in technology product management and marketing since it was founded in 1993. Today, we provide training and present at industry events around the world, conduct the industry’s largest annual survey and produce respected publications that are read by more than 100,000 product management and marketing professionals. Our thought-leadership portfolio includes the Pragmatic  Framework, eBooks, blogs, webinars, podcasts, newsletters, The Pragmatic magazine and the bestseller “Tuned In.”


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