The Pragmatic Marketer Volume 7 Issue 4

By Pragmatic Institute October 29, 2009

Digital Digital PDF PDF Kindle Kindle from Amazon or PRC Print Edition Print ($6.50)



In This Issue:  Cover Angle 7 4

  • The Freemium Business Model and Viral Product Management
    Ever scratch your head and wonder why you  can use your favorite application for free?  How can a business actually make money  (and stay in business) when they  offer their product for free? When  does it make sense for a company to offer a free version of a product  that competes with their  own for-a-fee version of  the same product?
  • Ask the Expert
    How can we reflect our products’ evolution in their names? Here are some explanations of product naming conventions.

  • Marketing Up (and Down and Across) in a Down Economy
    Does a changing economy really call for a change in how we do business? Well, not exactly. Assuming that  we’re already following best-practice marketing approaches, we’re already part of a lean, ROI-oriented, targeted awareness, and demand-generation marketing machine.

Pragmatic Institute

Pragmatic Institute

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