The Pragmatic Marketer Volume 7 Issue 2

By Pragmatic Institute October 29, 2009

Pragmatic Marketer Digital Edition Digital
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Pragmatic Marketer Volume 7 Issue 2


In this Issue:

  • I Know Nothing about Product Naming (but that Doesn’t Stop Me from Doing It!)
    As a marketer for a new product, naming is something you may have to do even though you know nothing about it. There isn't a magic formula for creating a good product name, but a well-considered, rational process for picking the least awful name out of all of the possible awful names out there is better than anyone's gut feel - and, frankly, the best you can do.

Pragmatic Institute

Pragmatic Institute

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