The Pragmatic Marketer: Volume 6 Issue 4

By Pragmatic Institute October 28, 2009

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In this Issue:

  • The Pragmatic Marketer: Volume 6 Issue 4You Can’t Innovate Like Apple
    When what you teach and develop every day has the title
    “Innovation” attached to it, you reach a point where you tire
    of hearing about Apple. Without question, nearly everyone
    believes the equation Apple = Innovation is a fundamental
    truth. Discover what makes them different.

  • Change is Pulling Us into the Cloud
    Product Management must communicate with and understand the development team. In an Agile world, they must maintain a sequentially prioritized requirements list at all times, or be sucked into the Development cloud.

  • Maybe Your Opinion IS Relevant
    One of our favorite sayings around Pragmatic Institute is “Your opinion, although interesting, is irrelevant.” But wait a minute! Maybe it is!

  • Beyond SEO: Driving Customer Attraction, Retention, and Top-Line Growth
    Businesses frequently want an evaluation of their websites — mostly to know how they compare to the competition. Most businesses are disappointed with their website’s ability to convert visitors to loyal customers. In fact, many people say they aren’t really sure what their website does for them.

Pragmatic Institute

Pragmatic Institute

Pragmatic Institute (formerly Pragmatic Marketing) has continuously delivered thought leadership in technology product management and marketing since it was founded in 1993. Today, we provide training and present at industry events around the world, conduct the industry’s largest annual survey and produce respected publications that are read by more than 100,000 product management and marketing professionals. Our thought-leadership portfolio includes the Pragmatic  Framework, eBooks, blogs, webinars, podcasts, newsletters, The Pragmatic magazine and the bestseller “Tuned In.”


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