The Pragmatic Marketer: Volume 5 Issue 2
In this issue:
- Software Development's Evolution Toward Product Design
Occasionally, some poor fellow at a dinner party makes the mistake of asking what I do for a living. My initial response is that I help design software for artists.
- The Art of Panels
More than 20,000 people attended Guy Kawasaki's 'Startup 2006' panel discussion! Learn what to do when you are moderating or participating in a panel (of any size).
- Online Thought-Leadership: Transform Your Company into a Trusted Resource for Your Buyers
An effective online content strategy, artfully executed, drives action. Technology companies that use online content well, have a clearly defined goal; to sell products, generate leads, or get people to join a community.
- Ask the Expert
“I know I need to be listening to the market to make my product decisions but my company doesn’t seem interested in market research. How can I justify spending big bucks for information they don’t seem to value?”
- Are you Decent? The Naked Truth About Product Management Performance
Product management is typically thankless. A product manager (PM) is the first one called when there is a problem. When it is time to recognize team contributions, the PM usually does the recognizing. Sometimes, others snicker, 'what does the PM do anyway?' Remind me again, why we do it?
Looking for the latest in product and data science? Get our articles, webinars and podcasts.