The Pragmatic Marketer: Volume 5 Issue 2

By Pragmatic Institute January 25, 2009

PDF DownloadVol 5 Iss 2

In this issue:

  • The Art of Panels
    More than 20,000 people attended Guy Kawasaki's 'Startup 2006' panel discussion! Learn what to do when you are moderating or participating in a panel (of any size).
  • Ask the Expert
    “I know I need to be listening to the market to make my product decisions but my company doesn’t seem interested in market research. How can I justify spending big bucks for information they don’t seem to value?”
  • Are you Decent? The Naked Truth About Product Management Performance
    Product management is typically thankless. A product manager (PM) is the first one called when there is a problem. When it is time to recognize team contributions, the PM usually does the recognizing. Sometimes, others snicker, 'what does the PM do anyway?' Remind me again, why we do it?
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Pragmatic Institute

Pragmatic Institute (formerly Pragmatic Marketing) has continuously delivered thought leadership in technology product management and marketing since it was founded in 1993. Today, we provide training and present at industry events around the world, conduct the industry’s largest annual survey and produce respected publications that are read by more than 100,000 product management and marketing professionals. Our thought-leadership portfolio includes the Pragmatic  Framework, eBooks, blogs, webinars, podcasts, newsletters, The Pragmatic magazine and the bestseller “Tuned In.”


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