The Pragmatic Marketer: Volume 3 Issue 3

By Pragmatic Institute January 25, 2009

PDF DownloadVolume 3 Issue 3

In this issue:

  • End of Life: Retiring a Product
    Outdated software can turn into a monster. How do you discontinue a product that is no longer profitable? And how do you know that it's time?
  • A Model for Metrics-Driven Feature Prioritization
    Learn the technique that relies on statistically-valid samples of broad-based customer data to understand customer needs and prioritize product enhancements.
  • Building Demos that Drive Sales
    If you want to drive sales revenue, you need to build a product-centric demo for your sales team to present the product in its very best light. Keep everyone on the same page while effectively showcasing your product to prospects.
  • Ask The Expert
    Are there best practices for business cases? Is there a standard way to develop a business case for my products?
  • Exploiting the Full Potential of After-Sales Market
    Technology product managers often think only in terms of tangible product, missing the incredible opportunity to double or triple revenue with services.
Pragmatic Institute

Pragmatic Institute

Pragmatic Institute (formerly Pragmatic Marketing) has continuously delivered thought leadership in technology product management and marketing since it was founded in 1993. Today, we provide training and present at industry events around the world, conduct the industry’s largest annual survey and produce respected publications that are read by more than 100,000 product management and marketing professionals. Our thought-leadership portfolio includes the Pragmatic  Framework, eBooks, blogs, webinars, podcasts, newsletters, The Pragmatic magazine and the bestseller “Tuned In.”


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