The Pragmatic Marketer: Volume 3 Issue 2

By Pragmatic Institute January 25, 2009

Volume 3 Issue 2

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In this issue:

  • Faster! Gaining Product Momentum
    One of the top tasks of a product manager is to make the product gain momentum. Read on for tips about how to build momentum to catch up with competitors and eventually pull ahead of the pack.
  • Who Needs Product Management?
    Product management is a well-understood role in virtually every industry except technology. In the last ten years, the product management role has expanded its influence in technology companies yet we continue to hear the question, 'Who needs product management?'
  • Due Diligence for New Product Ideas
    Any company can use due diligence principles to evaluate new product ideas. This article presents a hypothetical example of how to use due diligence for new product ideas.
  • Seven Things You Can Do to Improve Your Credibility on the Web
    When it comes to believing what one reads online, credibility matters. Credible sources have the ability to change opinions, attitudes, and behaviors, to motivate and persuade. Read the top tactics and persuasion strategies you can employ to improve your own website's credibility.
Pragmatic Institute

Pragmatic Institute

Pragmatic Institute (formerly Pragmatic Marketing) has continuously delivered thought leadership in technology product management and marketing since it was founded in 1993. Today, we provide training and present at industry events around the world, conduct the industry’s largest annual survey and produce respected publications that are read by more than 100,000 product management and marketing professionals. Our thought-leadership portfolio includes the Pragmatic  Framework, eBooks, blogs, webinars, podcasts, newsletters, The Pragmatic magazine and the bestseller “Tuned In.”


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