The Pragmatic Marketer: Volume 3 Issue 2
In this issue:
- Faster! Gaining Product Momentum
One of the top tasks of a product manager is to make the product gain momentum. Read on for tips about how to build momentum to catch up with competitors and eventually pull ahead of the pack.
- The Exceptional Product Manager: What is the 'Right Stuff'?
What separates an exceptional product manager from a merely competent product manager. Read and find out.
- Who Needs Product Management?
Product management is a well-understood role in virtually every industry except technology. In the last ten years, the product management role has expanded its influence in technology companies yet we continue to hear the question, 'Who needs product management?'
- Due Diligence for New Product Ideas
Any company can use due diligence principles to evaluate new product ideas. This article presents a hypothetical example of how to use due diligence for new product ideas.
- Seven Things You Can Do to Improve Your Credibility on the Web
When it comes to believing what one reads online, credibility matters. Credible sources have the ability to change opinions, attitudes, and behaviors, to motivate and persuade. Read the top tactics and persuasion strategies you can employ to improve your own website's credibility.
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