The Pragmatic Marketer: Volume 3 Issue 1
In this issue:
- 2004 Annual Product Management Salary Survey
Take a look to see where you rank among the 2004 statistics from our survey of product managers, marketing managers, and other marketing professionals.
- Clean, Cutting-Edge UI Design Cuts McAfee's Support Calls by 90%
With 20,000 downloads of ProtectionPilot over a 10-week time span, McAfee received only 170 calls to support lines. Here are 23 detailed tips gleaned from McAfee and their external UI design team.
- Product Managers and Marketers: Who Does What?
Recently a reader asked for a definition of the product manager's role in an organization, and explain how the role relates to marketing. Here is the answer.
- Migrating from a Product Manager to an Entrepreneur
There are key factors you should consider as you dream of building thenext Yahoo! or eBay on your own. If you decide to take the plunge,here's a top-ten checklist to consider first.
- Ask the Expert
Is there a 'gateway' job or path to product management?
- Case Study
TCI Solutions - Best Practices Help Grow a Grocery Store Automation Business.
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