The Pragmatic Marketer: Volume 2 Issue 5

By Pragmatic Institute January 25, 2009

PDF DownloadVolume 2 Issue 5

In this issue:

  • Remote Demos: Choosing the Approach That's Right for Your Business
    Not long ago, face-to-face was the only way to demo a product. Now, the World Wide Web enables remote demos that challenge traditional thinking about the role demos play in the sales process. Read how to communicate the benefits and/or functionality of a software product to your target audience in a measurable, scalable, repeatable way.
  • Getting Management to Buy-In on Positioning
    Are your product people muttering that management doesn't listen to them? Adapt a positioning process that includes executive management approval of your message strategies.
Pragmatic Institute

Pragmatic Institute

Pragmatic Institute (formerly Pragmatic Marketing) has continuously delivered thought leadership in technology product management and marketing since it was founded in 1993. Today, we provide training and present at industry events around the world, conduct the industry’s largest annual survey and produce respected publications that are read by more than 100,000 product management and marketing professionals. Our thought-leadership portfolio includes the Pragmatic  Framework, eBooks, blogs, webinars, podcasts, newsletters, The Pragmatic magazine and the bestseller “Tuned In.”


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