The Pragmatic Marketer: Volume 2 Issue 2
In this issue:
- A Market Intelligence Primer
True power comes from the integration of all four cornerstones of market intelligence.
- Win/Loss Analysis Checklist for Product Managers
So, now that you are conducting win/loss analysis, what is the next step? Use this handy checklist and you will be on your way to performing effective win/loss analysis.
- Product Management and RFPs
Make RFPs less painful and streamline the process so that fewer resources are needed.
- Who's Driving Your Company?
Corporate business goals and wants are relatively similar across diverse industries, but the methods they use to reach their goals vary greatly. Explore these different approaches to product delivery strategies, known as technology-driven, sales-driven, and market-driven.
- Collateral is no way to support the sales force
Quit forcing 5,000 words of collateral to say the 100 words of your company's most important message. Create more streamlined messages for Sales and increase your competitive advantage.
- Product Roadmaps
Just like planning a trip, a roadmap communicates in broad strokes what you plan to do. Explore ways to the most direct route.
- Link up and Learn
A conversation with five industry experts about product management organizations.
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