Software 500 Marketing Perspectives Conference

By Pragmatic Institute April 27, 2007


Increase your knowledge about technology product management and product marketing disciplines.

Attend the Software 500 Marketing Perspectives Conference & Expo on October 11-12, 2005, in Cambridge, MA at the Hyatt Regency Cambridge.

The software and services industry faces a new era where dramatic changes in business models and customer expectations impact everyone. This event brings together software and service company executives to discuss new business models for delivering software products and services, plus strategic directions in product management, market management, marketing communications and public relations.

Keynote speakers include: Kristin Zhivago of Zhivago Marketing Partners; Larry Weber, CEO of Allied Communications Group; and Steve Johnson of Pragmatic Institute, Inc. There is also a wide variety of integrated marketing sponsorship and exhibit opportunities available.

The conference is specifically designed for product managers and directors, vice presidents and directors of Marketing, marcom managers and directors, public relations executives and account representatives, market researchers, strategic communications consultants, channel managers, business line directors, advertising agency account executives and media planners.

Visit for more information and to register for the event.

Pragmatic Institute

Pragmatic Institute

Pragmatic Institute (formerly Pragmatic Marketing) has continuously delivered thought leadership in technology product management and marketing since it was founded in 1993. Today, we provide training and present at industry events around the world, conduct the industry’s largest annual survey and produce respected publications that are read by more than 100,000 product management and marketing professionals. Our thought-leadership portfolio includes the Pragmatic  Framework, eBooks, blogs, webinars, podcasts, newsletters, The Pragmatic magazine and the bestseller “Tuned In.”


To learn more about our courses and join the growing international community of more than 150,000 product management and marketing professionals trained by Pragmatic Institute, please click here.

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