Profile of a product manager
The average Product manager is 35 years old;
80% claim to be 'somewhat' or 'very' technical;
87% have completed college and 33% have a masters;
39% are female, 61% are male.
The typical product manager reports to a director in the marketing department.
48% report to a director,
28% to VP
50% are in the marketing department
22% are in the product management department
16% are in Development or Engineering
only 7% are in a sales department
Impacts on Productivity
Product managers receive 57 emails a day and send only 28.
On average, we're going to 12 internal meetings each week.
But 23% are going to 15 meetings or more each week.
Working with requirements
The majority of product managers are researching market needs, writing requirements, and monitoring development projects.
73% researching market needs
73% writing requirements
75% monitoring development projects
51% preparing business case
29% writing detailed specifications
Working with marcom and sales
Product managers still spend a lot of time providing technical content for marcom and sales.
54% approving promotional material
43% writing copy for promotional material
52% training sales people
37% going on sales calls
17% performing win/loss analysis
Working with the boss
Product managers would like their supervisors to know:
Learn to be a manager (and stop micromanaging)
Provide ongoing support for our product plans
Communicate the company strategy
Average product management compensation is
with a $6470 bonus.
$80,940 base salary
plus $5640 bonus
$88,360 base salary
plus $6990 bonus
Our bonuses are based on:
54% company profit
28% product revenue
45% quarterly objectives (MBOs)
As a result, more than 40% say the bonus does not motivate at all and fewer than 10% say the bonus motivates a lot.
Sadly, only 3.8% receive a bonus for onsite calls made. That is, few product managers get a bonus on the activity that delivers the most strategic value to our product and company.
View the complete results of the 2001 Roles and Salary Survey.
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