Who Says Elephants Can’t Dance?

Be sure to read Who Says Elephants Can’t Dance? Inside IBM’s Historic Turnaround

IBM has redefined itself as a force in the industry by refocusing on the customer. And it took a customer to show them how. Lou Gerstner describes the doldrums facing IBM during the 90s, when the press and the industry had writtenthem off, and how the management team brought IBM back. An excellent read for anyone who has been in the business for a while, particularly in the enterprise space.

The book is also an excellent book on how to run a business. Almost every page has a nugget of wisdom for running a better technology-based business.

Share on twitter
Share on facebook
Share on linkedin
  • Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success.  Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success.  Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.

Related Content

Black Box Feature Image

From the “Black Box” to the Sandbox: Advancing Product Management and Design Collaboration

For product and design teams, a “black box” understanding of each other’s functions can create problems like poor communication and lack of trust, resulting in inferior products. Pragmatic Institute’s design practice directors explain how both groups can move into the sandbox: a space to build new things together. Learn how an intentional approach to collaboration will help you improve product quality and your team’s efficiency in achieving market-winning, delightful solutions.

VIEW

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.

Stay Informed

Sign up to stay up-to-date on the latest industry best practices. Get content such as:

    • The Pragmatic – Industry insider magazine
    • The ever-growing webinar series 
    • Our world-class podcast series

Subscribe