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The journal for technology product managers and marketers.

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Pragmatic Institute Newsletter

Monthly update with articles, news and events

Current issue

Product Management and Marketing Survey are in! All issues


Strategic Role of Product Management

The Strategic Role of Product Management

Who in your organization is focused on next year and the one after, the next product, the next market?

The Strategic Role of Product Management discusses the critical, strategic role product management serves in a technology company. One which guides products to be created based on a market need, not because someone thinks it is a good idea.


Effective Product Managers Know Their Market
business, market

Effective Product Managers Know Their Market reviews the two roles for product managers in technology companies: expert on the product or expert on the market. As experts on the product, they are often used for important demos, sales training, and managing the tactics of product delivery. But to serve in a strategic role, product managers must be experts on the market.

Living in an Agile WorldLiving in an Agile World Business E-Book

No matter how agile Development is, you’ll never build a successful product if the work being done isn’t aligned to the company strategy and market needs.

Living in an Agile World discusses how Agile development methods have drawn product managers into deeper tactical, technical activities than ever before. But spending so much time with internal teams means less time spent outside the company in the market.

Is Your Product Launch Doomed E-BookIs Your Product Launch Doomed?

The process of introducing a product to market is a serious undertaking. Unfortunately for many companies it’s merely an afterthought; a set of deliverables created from a checklist at the end of product development. Is Your Product Launch Doomed? describes ten easily identifiable signs that can help forecast if a product launch may be in trouble. Signs you can address and fix before the launch becomes a disaster.

Secrets of Tuned In LeadersThe Secrets of Tuned In Leaders

Why do some products and companies fail, where others succeed?

The Secrets of Tuned In Leaders discusses the seven consistent success factors related to company culture, management style, and product & marketing strategies that propel winners. And seven fatal flaws that derail market laggards.

Uncovering Business BreakthroughsUncovering Business Breakthroughs

Uncovering Business Breakthroughs reviews the most common mistake that causes products and services to fail. The logical (but incorrect) assumption that, because you’re an expert in a market or industry, you therefore know more than your buyers about how your product can solve their problems.

Tuned In - opportunities that lead to business breakthroughsTuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs reviews the principles Pragmatic Institute has been teaching for more than 15 years, with the Pragmatic Institute Framework. Tuned In is a simple, six step summary of these market-driven principles for discovering real and meaningful insight into any market.

Steve Johnson

Product Marketing

The strategic role of product management

David Daniels

Launch Clinic

Defining product launch success

Jon Gatrell

Spatially Relevant

Influencing your space in the market

Paul Young Product Beautiful

Building Product Management from the Ground Up

Author:

Other Resources in this Series

Most Recent

A dashboard on a website showcasing product management measurement
Article

Measurement-Driven Product Management

If you are a vice president, director or team leader for a product management function, one of the biggest challenges you face today is how to demonstrate the team is making a significant contribution to top line or bottom line targets. If you can’t measure your team’s effectiveness, or if you are focused on the wrong metrics, your headcount and budget allocation could be at risk.

Product life cycle: Introduction, Growth, Maturity, Decline
Article

23 Metrics Mapped to the Product Life Cycle

Learn what to measure and how to avoid vanity metrics during each stage of the product life cycle: development, launch, growth, maturity and decline. Also learn the difference between a mission and objective and how to identify which stage your product is in.
ROI of being market driven. An image with illustration dollar signs
Article

The ROI of Being Market-Driven

Market-driven companies are more profitable, twice as fast in getting new products to market, and have higher customer satisfaction levels.
Article

23 Metrics Mapped to Each Stage of the User Journey

23 metrics for the user journey, which is the path a user takes while interacting with your product (sometimes called a flow funnel).
A person holding up a sign that say who is responsible
Article

Product Marketing or Product Management

Roles Before Titles The job titles of product marketing manager and product manager are confusing enough to start raging debates about who does what. Organizations often transpose the job titles, adding to the confusion. This article

OTHER ArticleS

A dashboard on a website showcasing product management measurement
Article

Measurement-Driven Product Management

If you are a vice president, director or team leader for a product management function, one of the biggest challenges you face today is how to demonstrate the team is making a significant contribution to top line or bottom line targets. If you can’t measure your team’s effectiveness, or if you are focused on the wrong metrics, your headcount and budget allocation could be at risk.

Product life cycle: Introduction, Growth, Maturity, Decline
Article

23 Metrics Mapped to the Product Life Cycle

Learn what to measure and how to avoid vanity metrics during each stage of the product life cycle: development, launch, growth, maturity and decline. Also learn the difference between a mission and objective and how to identify which stage your product is in.

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