Publications

The Strategic Role of Product Management

Who in your organization is focused on next year and the one after, the next product, the next market?

The Strategic Role of Product Management discusses the critical, strategic role product management serves in a technology company. One which guides products to be created based on a market need, not because someone thinks it is a good idea.

Effective Product Managers Know Their Market

Effective Product Managers Know Their Market reviews the two roles for product managers in technology companies: expert on the product or expert on the market. As experts on the product, they are often used for important demos, sales training, and managing the tactics of product delivery. But to serve in a strategic role, product managers must be experts on the market.

Living in an Agile World

No matter how agile Development is, you’ll never build a successful product if the work being done isn’t aligned to the company strategy and market needs.

Living in an Agile World discusses how Agile development methods have drawn product managers into deeper tactical, technical activities than ever before. But spending so much time with internal teams means less time spent outside the company in the market.

Is Your Product Launch Doomed?

The process of introducing a product to market is a serious undertaking. Unfortunately for many companies it’s merely an afterthought; a set of deliverables created from a checklist at the end of product development. Is Your Product Launch Doomed? describes ten easily identifiable signs that can help forecast if a product launch may be in trouble. Signs you can address and fix before the launch becomes a disaster.

The Secrets of Tuned In Leaders

Why do some products and companies fail, where others succeed?

The Secrets of Tuned In Leaders discusses the seven consistent success factors related to company culture, management style, and product & marketing strategies that propel winners. And seven fatal flaws that derail market laggards.

Uncovering Business Breakthroughs

Uncovering Business Breakthroughs reviews the most common mistake that causes products and services to fail. The logical (but incorrect) assumption that, because you’re an expert in a market or industry, you therefore know more than your buyers about how your product can solve their problems.

Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs reviews the principles Pragmatic Institute has been teaching for more than 15 years, with the Pragmatic Institute Framework. Tuned In is a simple, six step summary of these market-driven principles for discovering real and meaningful insight into any market.

	Product Marketing The strategic role of product management
	Launch Clinic Defining product launch success
	Spatially Relevant Influencing your space in the market
	Product Beautiful Building Product Management from the Ground Up