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The Pragmatic Marketer Magazine

The journal for technology product managers and marketers.

Current issue

  • Pragmatic Institute’s 2010-2011 Annual Product Management and Marketing Survey
  • Finance as a Stakeholder in Product Management
  • Mining Content Gold: How to Interview Content Experts

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Pragmatic Institute Newsletter

Monthly update with articles, news and events

Current issue

Product Management and Marketing Survey are in! All issues


Strategic Role of Product Management

The Strategic Role of Product Management

Who in your organization is focused on next year and the one after, the next product, the next market?

The Strategic Role of Product Management discusses the critical, strategic role product management serves in a technology company. One which guides products to be created based on a market need, not because someone thinks it is a good idea.


Effective Product Managers Know Their Market
business, market

Effective Product Managers Know Their Market reviews the two roles for product managers in technology companies: expert on the product or expert on the market. As experts on the product, they are often used for important demos, sales training, and managing the tactics of product delivery. But to serve in a strategic role, product managers must be experts on the market.

Living in an Agile WorldLiving in an Agile World Business E-Book

No matter how agile Development is, you’ll never build a successful product if the work being done isn’t aligned to the company strategy and market needs.

Living in an Agile World discusses how Agile development methods have drawn product managers into deeper tactical, technical activities than ever before. But spending so much time with internal teams means less time spent outside the company in the market.

Is Your Product Launch Doomed E-BookIs Your Product Launch Doomed?

The process of introducing a product to market is a serious undertaking. Unfortunately for many companies it’s merely an afterthought; a set of deliverables created from a checklist at the end of product development. Is Your Product Launch Doomed? describes ten easily identifiable signs that can help forecast if a product launch may be in trouble. Signs you can address and fix before the launch becomes a disaster.

Secrets of Tuned In LeadersThe Secrets of Tuned In Leaders

Why do some products and companies fail, where others succeed?

The Secrets of Tuned In Leaders discusses the seven consistent success factors related to company culture, management style, and product & marketing strategies that propel winners. And seven fatal flaws that derail market laggards.

Uncovering Business BreakthroughsUncovering Business Breakthroughs

Uncovering Business Breakthroughs reviews the most common mistake that causes products and services to fail. The logical (but incorrect) assumption that, because you’re an expert in a market or industry, you therefore know more than your buyers about how your product can solve their problems.

Tuned In - opportunities that lead to business breakthroughsTuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs reviews the principles Pragmatic Institute has been teaching for more than 15 years, with the Pragmatic Institute Framework. Tuned In is a simple, six step summary of these market-driven principles for discovering real and meaningful insight into any market.

Steve Johnson

Product Marketing

The strategic role of product management

David Daniels

Launch Clinic

Defining product launch success

Jon Gatrell

Spatially Relevant

Influencing your space in the market

Paul Young Product Beautiful

Building Product Management from the Ground Up

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Early Career Lessons in Product Management

Earlier this spring, I celebrated five years as a product manager. Although there’s no way to learn the art and science of product management except through first-hand experience, there were many people who helped me along the way. They inspired me to help others jumpstart their own product management career path too.

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